WEBVTT

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Florian, when it comes to AI,

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what is top of mind for companies in EMEA?

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What we're seeing across
EMEA is a clear shift

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from experimentation to
enterprise transformation.

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So, clients are moving beyond pilots.

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They're now really deciding on platforms

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that can drive end-to-end transformations.

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And this, of course, drives a big demand

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and a pressure for a clear
ROI for speed to value,

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and of course, a governance model

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that can be functional from day one.

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And particularly in EMEA, of course,

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we also see that a big decisioning factor

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is trust in sovereignty,

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especially when it comes to scaling AI.

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When we zoom in a little
bit at the Microsoft

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BCG partnership,

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we see, as you say, some momentum,

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some strong momentum,

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moving from pilots to
large-scale transformations.

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What's driving this?

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Well, what's driving this momentum is also

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how we change our relationship

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in terms of coming from very kind of

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opportunistic collaboration

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to a more structured
and strategic approach.

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So we're increasingly seeing

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that we're working on enterprise-wide,

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C-suite-driven, programmatic
transformations,

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not just individual use cases,

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and we're starting to see the impact

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of our (indistinct) clients already.

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If you have one advice for a leader

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to take action for the next 90 days,

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what is your advice?

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Focus.

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Pick two or three
transformational programs

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with a clear business
outcome and an ownership.

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And in parallel, of course,
set up the operating model

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of the governments, the adoption,

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the change management,
because if you don't do this,

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these initiatives typically fail.

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And last but not least,
invest in partners.

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Yeah, invest in partnerships
like BCG and Microsoft

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because that will definitely
help to accelerate

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from pilot to production and therefore,

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to final business value.

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(bright music plays)