WEBVTT 1 00:00:07.350 --> 00:00:11.190 In hundreds of CEO conversations over the last few years, 2 00:00:11.190 --> 00:00:15.752 I learned that three topics are key on their agenda. 3 00:00:15.752 --> 00:00:18.390 As early as the early 2010s, 4 00:00:18.390 --> 00:00:22.860 tech and disruptive innovation became prevalent. 5 00:00:22.860 --> 00:00:24.810 In the second part of the 2010s, 6 00:00:24.810 --> 00:00:28.800 climate and sustainability became one of the key topics 7 00:00:28.800 --> 00:00:29.633 on their agenda. 8 00:00:29.633 --> 00:00:31.710 And in the last 24 months, 9 00:00:31.710 --> 00:00:34.890 geopolitics became the prevalent paradigm 10 00:00:34.890 --> 00:00:37.173 in many CEO and board conversations. 11 00:00:38.160 --> 00:00:39.180 This is the reason 12 00:00:39.180 --> 00:00:41.794 why BCG has not only supported their clients 13 00:00:41.794 --> 00:00:45.390 for many years on geopolitical questions, 14 00:00:45.390 --> 00:00:50.070 but also why we have founded BCG's Center for Geopolitics. 15 00:00:50.070 --> 00:00:53.520 We see that many companies are struggling 16 00:00:53.520 --> 00:00:57.000 not only to understand geopolitical realities 17 00:00:57.000 --> 00:01:00.300 but also to design their strategies accordingly. 18 00:01:00.300 --> 00:01:03.633 They are lacking what we call the geopolitical muscle. 19 00:01:04.950 --> 00:01:08.640 The Center for Geopolitics is based on hundreds of CEO 20 00:01:08.640 --> 00:01:10.500 and executive conversations 21 00:01:10.500 --> 00:01:14.237 and is aiming at what they need most: 22 00:01:14.237 --> 00:01:19.237 namely, cutting through the noise of daily or hourly news 23 00:01:19.262 --> 00:01:23.250 and adding a stringent analytical base 24 00:01:23.250 --> 00:01:27.240 to geopolitically-driven strategic decisions. 25 00:01:27.240 --> 00:01:30.630 We at the Center for Geopolitics want to provide CEOs 26 00:01:30.630 --> 00:01:32.100 and senior executives 27 00:01:32.100 --> 00:01:35.640 with a clear perspective of the world around them 28 00:01:35.640 --> 00:01:39.030 and support them in their strategic decision-making 29 00:01:39.030 --> 00:01:41.223 in an increasingly fragmenting world.