WEBVTT 1 00:00:00.000 --> 00:00:02.583 (upbeat music) 2 00:00:03.540 --> 00:00:05.160 Introducing Fabriq, 3 00:00:05.160 --> 00:00:08.160 BCG's engineering and data science platform 4 00:00:08.160 --> 00:00:09.930 for personalization. 5 00:00:09.930 --> 00:00:13.050 line:15% Today, we are fully opening the tools, technology, 6 00:00:13.050 --> 00:00:16.516 line:15% and IP we leverage internally for production-ready solutions 7 00:00:16.516 --> 00:00:19.683 at the heart of AI and data-driven applications. 8 00:00:20.640 --> 00:00:23.430 As acquisition and personalization solutions grow 9 00:00:23.430 --> 00:00:24.450 in complexity, 10 00:00:24.450 --> 00:00:27.630 execution excellence is not a new tool or vendor, 11 00:00:27.630 --> 00:00:30.570 it revolves around integration, modularity, 12 00:00:30.570 --> 00:00:34.650 line:15% and niche custom builds around the tools you already have. 13 00:00:34.650 --> 00:00:36.630 Fabriq creates competitive advantage 14 00:00:36.630 --> 00:00:40.500 by integrating and augmenting your existing technology stack 15 00:00:40.500 --> 00:00:42.270 with an injection of intelligence 16 00:00:42.270 --> 00:00:44.820 and automation you can fully own. 17 00:00:44.820 --> 00:00:47.460 line:15% With engineering solutions specifically developed 18 00:00:47.460 --> 00:00:49.080 for data-driven marketers, 19 00:00:49.080 --> 00:00:51.660 Fabriq allows companies across industries 20 00:00:51.660 --> 00:00:54.510 line:15% to optimize personalized product, incentive, 21 00:00:54.510 --> 00:00:56.910 line:15% and content recommendations, 22 00:00:56.910 --> 00:00:59.820 line:15% drastically reduce campaigns execution cycle 23 00:00:59.820 --> 00:01:01.503 line:15% from weeks to days, 24 00:01:02.670 --> 00:01:06.443 line:15% boost content relevance by more than 120%, 25 00:01:07.500 --> 00:01:10.890 grow user engagement by an average of 30%, 26 00:01:10.890 --> 00:01:14.250 line:15% and automate orchestration and experimentation capabilities 27 00:01:14.250 --> 00:01:15.480 line:15% at scale. 28 00:01:15.480 --> 00:01:16.980 How does it work? 29 00:01:16.980 --> 00:01:20.070 To accelerate delivery of personalization at scale, 30 00:01:20.070 --> 00:01:23.340 we developed Fabriq around two core layers, 31 00:01:23.340 --> 00:01:27.600 an analytics workbench and an activation development kit. 32 00:01:27.600 --> 00:01:29.940 line:15% The analytics workbench provides a secure 33 00:01:29.940 --> 00:01:32.370 line:15% and modular cloud development environment, 34 00:01:32.370 --> 00:01:35.820 unlocking seamless access to modern open source analytics 35 00:01:35.820 --> 00:01:39.540 and development tools like Airflow, Spark-enabled notebooks, 36 00:01:39.540 --> 00:01:42.783 MLflow, Terraform, Ansible, and more. 37 00:01:43.680 --> 00:01:45.930 The activation layer empowers marketers 38 00:01:45.930 --> 00:01:47.700 with plug and play modules ranging 39 00:01:47.700 --> 00:01:49.710 line:15% from AI-based recommenders 40 00:01:49.710 --> 00:01:53.376 line:15% to campaign automation and experimentation at scale. 41 00:01:53.376 --> 00:01:55.260 line:15% (upbeat music) 42 00:01:55.260 --> 00:01:58.740 Fabriq is the glue that enables end-to-end execution 43 00:01:58.740 --> 00:02:01.320 with the technologies you already own. 44 00:02:01.320 --> 00:02:04.560 Entirely accessible, entirely open source, 45 00:02:04.560 --> 00:02:07.903 entirely ready to become your IP, license-free. 46 00:02:07.903 --> 00:02:10.140 (upbeat music) 47 00:02:10.140 --> 00:02:13.980 Accelerate your digital transformation today using Fabriq 48 00:02:13.980 --> 00:02:15.243 by BCG.