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<v Narrator>Introducing Fabriq,</v>

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BCG's engineering and data science platform

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for personalization.

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Today, we are fully opening the tools, technology,

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and IP we leverage internally for production-ready solutions

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at the heart of AI and data-driven applications.

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As acquisition and personalization solutions grow

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in complexity,

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execution excellence is not a new tool or vendor,

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it revolves around integration, modularity,

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and niche custom builds around the tools you already have.

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Fabriq creates competitive advantage

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by integrating and augmenting your existing technology stack

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with an injection of intelligence

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and automation you can fully own.

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With engineering solutions specifically developed

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for data-driven marketers,

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Fabriq allows companies across industries

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to optimize personalized product, incentive,

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and content recommendations,

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drastically reduce campaigns execution cycle

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from weeks to days,

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boost content relevance by more than 120%,

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grow user engagement by an average of 30%,

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and automate orchestration and experimentation capabilities

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at scale.

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How does it work?

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To accelerate delivery of personalization at scale,

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we developed Fabriq around two core layers,

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an analytics workbench and an activation development kit.

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The analytics workbench provides a secure

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and modular cloud development environment,

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unlocking seamless access to modern open source analytics

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and development tools like Airflow, Spark-enabled notebooks,

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MLflow, Terraform, Ansible, and more.

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The activation layer empowers marketers

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with plug and play modules ranging

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from AI-based recommenders

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to campaign automation and experimentation at scale.

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Fabriq is the glue that enables end-to-end execution

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with the technologies you already own.

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Entirely accessible, entirely open source,

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entirely ready to become your IP, license-free.

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Accelerate your digital transformation today using Fabriq

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by BCG.