WEBVTT

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At Phoenix, we faced complex supply chain logistics,

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overloaded customer service teams,

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and fragmented wholesale data.

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To tackle these, we turn to the power of AI,

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and the impact has been significant and tangible,

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both operationally and financially.

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I'm Jorn Grahl, head of AI at Phoenix,

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and this is our impact in 60.

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BCG partnered with Phoenix to design and implement

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these GenAI solutions across operations.

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Together we also built the Phoenix GenAI factory,

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a scalable end-to-end model

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to bring future AI ideas to life.

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[Jorn] We've already reduced inventory days,

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inbound service calls, and indirect spend.

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Now we're scaling across countries

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and we continue to strengthen our AI factory

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as our digital delivery engine.

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A and that's...
...our impact in 60.

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(ethereal jingle)