WEBVTT

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If you do not deploy the
amazing technology at hand,

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you will not see the impact,

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and then you also cannot
expect any change to happen.

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So, Sabrina, when we think
about this space right now,

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what's the biggest shift in health care

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that you're seeing right now?

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I think the biggest shift is
when it comes to innovation,

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we have seen so much focus on oncology,

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immuno-oncology over the last years.

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Right now, if I look around,
we see innovation in the areas

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of vast unmet need-
GLP-1 wave unfolding,

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Alzheimer treatments right
now reaching patients.

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And then when I look
around, the differentiation

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that we see across therapeutic areas,

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new technologies coming our way,

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I think this is the most exciting for me-

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how broad the space is
becoming when it is about

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innovation in health care.

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When we think about how
broad this space is going,

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and we think about how
companies are using AI,

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what distinguishes those
who are actually successful

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with this technology and
those who just can't get out

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of the pilot stage?

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This is an easy question
to take. No, I'm kidding.

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Actually, when I think about the companies

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that I had the honor to advise
that successfully deployed AI

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and GenAI with tangible impact,

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it was about the ones that number one,

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identified the
business problem to solve.

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Number two, they totally
involved the organization

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cross-functionally:

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i.e., the business, the finance function,

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the tech and IT department-

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they brought them together in one team.

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When you look then and possible solutions,

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it was about a very, very
rigorous business case

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that you not just think about

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what could an amazing solution be,

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but also think about what are
the investments that I need?

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What are the full costs in
the end,

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including maintenance,

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and then getting the
functions and the business.

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And I think this is the
important thing, the business

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to sign up for that value creation.

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Since if you do not deploy the
amazing technology at hand,

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you will not see the impact,

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and then you also cannot
expect any change to happen.

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It seems almost frightening
to hear that you would spend

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so much money and then
not get internal buy-in,

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but you're seeing that, you've seen that.

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Absolutely. In the end, it
is about change management.

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It is about embedding the new technology

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into daily processes.

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And I think we all know
how difficult it is

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to change in the end how
we do things every day.

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And then, this is why I
do think that you need

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to create incentives

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for people and real true motivation

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and passion to deploy technology.

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In BCG, we talk about the
"four ugly hours" a week, so

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that you say, okay, what do
you really wanna get rid of?

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And then you think about what
technology can do for you just

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to create this feeling how great it can be

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to deploy technology in action.

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Thank you so much.

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Absolutely.