WEBVTT

00:00:00.013 --> 00:00:00.693
Japjit, welcome.

00:00:01.053 --> 00:00:04.773
Firstly, how are high-performing
companies leveraging AI?

00:00:05.853 --> 00:00:08.613
We feel high-performing
companies are not just deploying

00:00:08.613 --> 00:00:11.813
AI, they're actually integrating
it as part of the core strategic

00:00:11.813 --> 00:00:13.933
and operational foundation of
the company.

00:00:14.373 --> 00:00:15.613
And now with the advent of
GenAI,

00:00:15.613 --> 00:00:18.253
which we think is a
game-changer, it's fundamentally

00:00:18.253 --> 00:00:21.373
pushing companies to rethink how
they've structured operations

00:00:21.373 --> 00:00:22.573
and processes around it.

00:00:23.093 --> 00:00:24.573
But three or four things stand
out for me.

00:00:24.573 --> 00:00:28.293
One, identifying what's your
core strategic and competitive

00:00:28.293 --> 00:00:30.693
advantage and truly indexing on
that.

00:00:31.373 --> 00:00:33.973
Second, focusing and ruthlessly
prioritizing around use

00:00:33.973 --> 00:00:36.613
cases—what we call our golden
use cases—to go after and

00:00:36.613 --> 00:00:38.013
letting go of everything else.

00:00:38.853 --> 00:00:41.533
Third, making, you know,
strategic and conscious choice

00:00:41.533 --> 00:00:44.533
around whether you build the AI
in-house or you leverage from

00:00:44.533 --> 00:00:47.173
existing solutions and how do
you integrate with your

00:00:47.173 --> 00:00:47.653
offerings.

00:00:48.093 --> 00:00:50.773
And lastly, most importantly,
how do you bring the human

00:00:50.773 --> 00:00:51.813
element along with it?

00:00:51.813 --> 00:00:53.853
How do you train your
organization and employees to

00:00:53.853 --> 00:00:55.133
keep up and not become obsolete?

00:00:55.493 --> 00:00:57.573
How should companies be
leveraging GenAI

00:00:57.653 --> 00:01:00.533
to get competitive value?

00:01:01.333 --> 00:01:02.173
So GenAI

00:01:02.173 --> 00:01:04.093
can fundamentally do three
things.

00:01:04.293 --> 00:01:06.613
You can create content and
ideas, you can improve

00:01:06.613 --> 00:01:08.733
efficiencies of the
organization, and you can

00:01:08.733 --> 00:01:11.293
personalize the experiences for
your customers and your

00:01:11.293 --> 00:01:11.773
employees.

00:01:12.413 --> 00:01:15.973
We did a recent publication
where we identified how do our

00:01:15.973 --> 00:01:19.093
best clients, you know, convert
the magic of GenAI

00:01:19.093 --> 00:01:20.213
into business impact.

00:01:20.613 --> 00:01:23.733
And what stood out for us is
like the first is a basic,

00:01:23.733 --> 00:01:26.013
widespread, more diffused
deployment of

00:01:26.053 --> 00:01:26.293
GenAI.

00:01:26.613 --> 00:01:29.533
You'll get more moderate 10 to
15 percent efficiencies across

00:01:29.533 --> 00:01:30.253
the enterprise.

00:01:30.813 --> 00:01:33.173
Then thinking about
fundamentally reshaping the

00:01:33.173 --> 00:01:34.973
organizational processes using
GenAI

00:01:34.973 --> 00:01:36.933
and your core competitive
advantage.

00:01:37.413 --> 00:01:40.813
And lastly, inventing new use
cases, new offering services,

00:01:40.813 --> 00:01:43.293
and even new business models, to
use GenAI

00:01:43.293 --> 00:01:46.213
and your core source of
competitive differentiation to

00:01:46.213 --> 00:01:48.533
we get something magical for the
customers.

00:01:48.920 --> 00:01:52.160
Japjit, where are you seeing
companies use AI to create new

00:01:52.160 --> 00:01:53.800
revenue streams?

00:01:54.360 --> 00:01:56.680
Georgie, we think it's the
go-to-market space that we see

00:01:56.680 --> 00:01:58.000
most amount of impact coming in.

00:01:58.760 --> 00:02:00.560
I think data and AI and now
GenAI

00:02:00.560 --> 00:02:03.880
is allowing unprecedented use of
first-party and third-party data

00:02:03.880 --> 00:02:06.680
sets to truly bring the science
to the art of selling.

00:02:07.360 --> 00:02:10.480
We're seeing clients be more
predictive, preemptive, and

00:02:10.480 --> 00:02:14.041
proactive in how they shape the
customer journeys, starting from

00:02:14.041 --> 00:02:16.481
acquisition to upsell,
cross-sell, pricing,

00:02:16.481 --> 00:02:19.841
consumption, driving better
churn management. The art of the

00:02:19.841 --> 00:02:21.721
possible is truly a new
benchmark.

00:02:22.241 --> 00:02:23.201
Thank you very much.

00:02:23.441 --> 00:02:24.281
Thank you so much, Georgie.