WEBVTT

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Johannes, in terms of AI and
GenAI

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and telcos, what should leaders
be focusing on right now in the

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B2B space?

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I think that's an excellent
question.

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For me, it's a combination of
three things.

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Firstly, building the right
platform capabilities, having

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the right architecture in place
to make the most out of the

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potential that AI

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and GenAI offers.

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Secondly is fully enabling and
empowering the teams on the data

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science and engineering side to
make use of that infrastructure

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and architecture, getting the
full value out of it, unblocking

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channels, and so on.

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But most importantly, getting
the right talent into the

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organization, transforming
processes, and making sure that

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you have the right capability
ecosystem available to actually

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realize the value.

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For us, what we see is that most
of our clients struggle not on

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the first, not on the second,
but really on the third element

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of this.

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And I think that's where the
magic comes in for a leader to

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build those sustainable
capabilities that also maintain

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them beyond the initial hype and
wave of

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GenAI that we are seeing right
now.