Johannes, in terms of AI and GenAI
and telcos, what should leaders be focusing on right now in the
B2B space?
I think that's an excellent question.
For me, it's a combination of three things.
Firstly, building the right platform capabilities, having
the right architecture in place to make the most out of the
potential that AI
and GenAI offers.
Secondly is fully enabling and empowering the teams on the data
science and engineering side to make use of that infrastructure
and architecture, getting the full value out of it, unblocking
channels, and so on.
But most importantly, getting the right talent into the
organization, transforming processes, and making sure that
you have the right capability ecosystem available to actually
realize the value.
For us, what we see is that most of our clients struggle not on
the first, not on the second, but really on the third element
of this.
And I think that's where the magic comes in for a leader to
build those sustainable capabilities that also maintain
them beyond the initial hype and wave of
GenAI that we are seeing right now.