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<v Narrator>Marketers today face ever-increasing complexity</v>

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in driving growth, increasing disparate amounts of data,

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inconsistent performance measurements across channels,

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pressure to shift investments based on impact.

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To deliver growth,

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companies must harness the power of data and analytics

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to make smarter, faster decisions.

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BCG is at the forefront of digital transformation

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and brings years of experience and expertise

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in marketing efficiency and effectiveness,

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helping clients operationalize data and analytics

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into actionable insights that deliver profitable growth.

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Marketing Catalyst by BCG

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is an enterprise-grade analytics solution

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that puts data science

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at the center of every marketing decision.

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It creates a single source of truth,

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collecting, harmonizing, and visualizing

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multiple data sources into one common framework.

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With three powerful modules,

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strategic, tactical, and digital,

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Marketing Catalyst provides a flexible

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and intuitive approach

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to optimize marketing spend allocation,

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improve marketing mix and campaign planning,

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and monitor digital marketing activities.

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BCG compliments this fully-supported, secure offering

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with expertise in change management to embed best practice

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marketing process enablement and governance,

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creating a culture of responsive data-driven decision-making

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and enabling complete visibility for executives

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into marketing spend, performance, and efficiency,

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empowering clients to grow revenue, increase profits,

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and create digital spend efficiency savings

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and effectiveness improvements.

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Reach out to our experts to learn more.

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(fun upbeat music)