WEBVTT 1 00:00:01.440 --> 00:00:04.340 Marketers today face ever-increasing complexity 2 00:00:04.340 --> 00:00:08.060 in driving growth, increasing disparate amounts of data, 3 00:00:08.060 --> 00:00:10.970 inconsistent performance measurements across channels, 4 00:00:10.970 --> 00:00:14.150 pressure to shift investments based on impact. 5 00:00:14.150 --> 00:00:15.150 To deliver growth, 6 00:00:15.150 --> 00:00:18.400 companies must harness the power of data and analytics 7 00:00:18.400 --> 00:00:21.100 to make smarter, faster decisions. 8 00:00:21.100 --> 00:00:24.660 BCG is at the forefront of digital transformation 9 00:00:24.660 --> 00:00:27.340 and brings years of experience and expertise 10 00:00:27.340 --> 00:00:29.740 in marketing efficiency and effectiveness, 11 00:00:29.740 --> 00:00:33.000 helping clients operationalize data and analytics 12 00:00:33.000 --> 00:00:36.960 into actionable insights that deliver profitable growth. 13 00:00:36.960 --> 00:00:39.400 Marketing Catalyst by BCG 14 00:00:39.400 --> 00:00:41.980 is an enterprise-grade analytics solution 15 00:00:41.980 --> 00:00:43.200 that puts data science 16 00:00:43.200 --> 00:00:45.870 at the center of every marketing decision. 17 00:00:45.870 --> 00:00:48.160 It creates a single source of truth, 18 00:00:48.160 --> 00:00:50.780 collecting, harmonizing, and visualizing 19 00:00:50.780 --> 00:00:53.823 multiple data sources into one common framework. 20 00:00:54.840 --> 00:00:56.670 With three powerful modules, 21 00:00:56.670 --> 00:00:59.260 strategic, tactical, and digital, 22 00:00:59.260 --> 00:01:01.580 Marketing Catalyst provides a flexible 23 00:01:01.580 --> 00:01:03.030 and intuitive approach 24 00:01:03.030 --> 00:01:05.270 to optimize marketing spend allocation, 25 00:01:05.270 --> 00:01:07.710 improve marketing mix and campaign planning, 26 00:01:07.710 --> 00:01:10.900 and monitor digital marketing activities. 27 00:01:10.900 --> 00:01:14.380 BCG compliments this fully-supported, secure offering 28 00:01:14.380 --> 00:01:17.700 with expertise in change management to embed best practice 29 00:01:17.700 --> 00:01:20.390 marketing process enablement and governance, 30 00:01:20.390 --> 00:01:24.150 creating a culture of responsive data-driven decision-making 31 00:01:24.150 --> 00:01:27.100 and enabling complete visibility for executives 32 00:01:27.100 --> 00:01:30.760 into marketing spend, performance, and efficiency, 33 00:01:30.760 --> 00:01:34.360 empowering clients to grow revenue, increase profits, 34 00:01:34.360 --> 00:01:36.910 and create digital spend efficiency savings 35 00:01:36.910 --> 00:01:38.603 and effectiveness improvements. 36 00:01:39.510 --> 00:01:41.643 Reach out to our experts to learn more. 37 00:01:42.549 --> 00:01:45.549 (fun upbeat music)