Narrator: Marketers today face ever-increasing complexity
in driving growth, increasing disparate amounts of data,
inconsistent performance measurements across channels,
pressure to shift investments based on impact.
To deliver growth,
companies must harness the power of data and analytics
to make smarter, faster decisions.
BCG is at the forefront of digital transformation
and brings years of experience and expertise
in marketing efficiency and effectiveness,
helping clients operationalize data and analytics
into actionable insights that deliver profitable growth.
Marketing Catalyst by BCG
is an enterprise-grade analytics solution
that puts data science
at the center of every marketing decision.
It creates a single source of truth,
collecting, harmonizing, and visualizing
multiple data sources into one common framework.
With three powerful modules,
strategic, tactical, and digital,
Marketing Catalyst provides a flexible
and intuitive approach
to optimize marketing spend allocation,
improve marketing mix and campaign planning,
and monitor digital marketing activities.
BCG compliments this fully-supported, secure offering
with expertise in change management to embed best practice
marketing process enablement and governance,
creating a culture of responsive data-driven decision-making
and enabling complete visibility for executives
into marketing spend, performance, and efficiency,
empowering clients to grow revenue, increase profits,
and create digital spend efficiency savings
and effectiveness improvements.
Reach out to our experts to learn more.
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