WEBVTT

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You probably heard the quote,

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"Half the money I spend on
advertising is wasted.

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The problem is I don't know which half."
Well, in sales, it isn't very different.

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In fact, our experience shows that 60%
of sales activities are completely wasted.

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Classic segmentation and targeting tools
assume that customers are static

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throughout the year,
but the reality is very, very different.

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Within a given year, 60% of customers
don't even react to sales calls and visits

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at all, while the other 40% need
intense care, at a certain moment of time.

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And this is where AI comes in.

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AI can help your sales organization
to focus on the right accounts

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at the right time with the right offering
and the right pricing.

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Sales AI, as we define it, consists
of a collection of strategic and tactical

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use cases along the entire sales cycle

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from lead generation to churn management.

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Which ones are most relevant
depends typically on the sales approach

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and which data are available.

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We often hear from clients: "Well,
we don't have the right data.

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We need to focus on the basics first."
Our experience shows

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that every organization has enough data
to use AI in sales.

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For example,
every organization has perfect ERP data.

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Most have pretty OK service and CRM data,
and some also have good marketing data.

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And this is more than enough to leverage
some powerful AI use cases for sales.