WEBVTT 1 00:00:01.000 --> 00:00:02.760 In a world of constant change, 2 00:00:03.160 --> 00:00:04.160 how do you compete? 3 00:00:05.200 --> 00:00:07.680 When the only certainty is uncertainty, 4 00:00:08.160 --> 00:00:10.280 how do you lead your company to success? 5 00:00:12.520 --> 00:00:14.160 The answer may surprise you. 6 00:00:15.240 --> 00:00:17.560 Defy your instinct and your experience, 7 00:00:18.640 --> 00:00:21.400 by putting suppliers at the core of your business. 8 00:00:22.080 --> 00:00:24.600 By making procurement a leadership imperative, 9 00:00:25.320 --> 00:00:28.280 you can unleash phenomenal competitive advantage. 10 00:00:29.080 --> 00:00:30.200 Lower costs, 11 00:00:30.600 --> 00:00:31.880 with lower supplier risk. 12 00:00:32.400 --> 00:00:33.800 Greater resilience, 13 00:00:33.960 --> 00:00:35.440 with increased innovation. 14 00:00:35.840 --> 00:00:36.880 Higher quality. 15 00:00:37.640 --> 00:00:39.160 More sustainability. 16 00:00:39.600 --> 00:00:41.280 And faster speed to market. 17 00:00:47.200 --> 00:00:50.920 BCG presents a paradigm-shifting manual for radical change. 18 00:00:54.640 --> 00:00:56.200 Profit from the Source, 19 00:00:56.920 --> 00:01:00.200 transforming your business by putting suppliers at the core.