WEBVTT 1 00:00:00.400 --> 00:00:02.940 There's a new paradigm for corporations. 2 00:00:02.940 --> 00:00:05.827 Success requires optimizing for both business 3 00:00:05.827 --> 00:00:08.110 and societal value. 4 00:00:08.110 --> 00:00:11.170 Corporations need to think about sustainability 5 00:00:11.170 --> 00:00:14.850 and inclusiveness, what we call total societal impact, 6 00:00:14.850 --> 00:00:17.110 as a source of competitive advantage 7 00:00:17.110 --> 00:00:20.040 and business opportunity that they integrate 8 00:00:20.040 --> 00:00:24.200 into the core of their strategy and operations. 9 00:00:24.200 --> 00:00:29.110 line:15% We see total societal impact, driving valuations, 10 00:00:29.110 --> 00:00:33.710 line:15% new revenue opportunity, as well as cost and risk reduction. 11 00:00:33.710 --> 00:00:37.680 Leading enterprises are driving across sectors 12 00:00:37.680 --> 00:00:41.560 and industries to find opportunities to innovate 13 00:00:41.560 --> 00:00:44.410 their business model as well as collaborate. 14 00:00:44.410 --> 00:00:48.630 Telcos are so fundamental and connected 15 00:00:48.630 --> 00:00:51.520 that they're critically important to driving 16 00:00:51.520 --> 00:00:53.640 this new paradigm. 17 00:00:53.640 --> 00:00:56.800 For the telcos themselves, they can enable 18 00:00:56.800 --> 00:00:59.461 economic and financial inclusion, 19 00:00:59.461 --> 00:01:02.240 improve digital education, 20 00:01:02.240 --> 00:01:05.020 as well as emergency and crisis response. 21 00:01:05.020 --> 00:01:08.440 They can help with improved environmental management, 22 00:01:08.440 --> 00:01:10.840 traceability, and transparency. 23 00:01:10.840 --> 00:01:13.050 line:15% Telcos need to think beyond being a pipe 24 00:01:13.050 --> 00:01:15.410 line:15% and specifically in delivering solutions. 25 00:01:15.410 --> 00:01:17.630 This will require an evolution with regard 26 00:01:17.630 --> 00:01:20.600 to their product innovation, ways of partnering, 27 00:01:20.600 --> 00:01:23.740 and ways of measuring and communicating value. 28 00:01:23.740 --> 00:01:27.320 They will need, first of all, to establish a bold vision 29 00:01:27.320 --> 00:01:30.540 and link societal impact to their purpose. 30 00:01:30.540 --> 00:01:35.060 In many cases, telcos cannot embark on this journey alone. 31 00:01:35.060 --> 00:01:36.950 As the solutions will become dependent 32 00:01:36.950 --> 00:01:38.670 on many other capabilities, 33 00:01:38.670 --> 00:01:41.300 they should explore mobilizing ecosystems 34 00:01:41.300 --> 00:01:44.610 and partnerships involving their customers, 35 00:01:44.610 --> 00:01:48.670 the public sector, the social sector, financial sector, 36 00:01:48.670 --> 00:01:50.630 and potentially other players. 37 00:01:50.630 --> 00:01:52.956 In our just-released report we have done 38 00:01:52.956 --> 00:01:55.610 in collaboration with the GSMA, 39 00:01:55.610 --> 00:01:59.650 we have identified more than 50 areas of opportunity. 40 00:01:59.650 --> 00:02:03.240 Some telcos are already very actively on the move 41 00:02:03.240 --> 00:02:06.990 and the Mobile World Congress 2020 in Barcelona 42 00:02:06.990 --> 00:02:09.680 will showcase many of these. 43 00:02:09.680 --> 00:02:12.670 line:15% Impact is core to what we do at Telefonica. 44 00:02:12.670 --> 00:02:14.400 line:15% We're providers of information 45 00:02:14.400 --> 00:02:16.100 line:15% and communication technologies 46 00:02:16.100 --> 00:02:18.530 and these technologies are a key for achieving 47 00:02:18.530 --> 00:02:20.860 half of the sustainable development goals. 48 00:02:20.860 --> 00:02:24.800 We take on our responsibility to use our capabilities 49 00:02:24.800 --> 00:02:28.280 to improve the world, to ensure a more equitable society, 50 00:02:28.280 --> 00:02:31.460 to grow in an equitable way, to improve the conditions 51 00:02:31.460 --> 00:02:32.950 of our planet. 52 00:02:32.950 --> 00:02:34.780 Through our digital solutions, 53 00:02:34.780 --> 00:02:37.580 we're helping other sectors transform themselves 54 00:02:37.580 --> 00:02:40.630 and become more efficient through our IoT solutions, 55 00:02:40.630 --> 00:02:43.170 through our artificial intelligence solutions, 56 00:02:43.170 --> 00:02:44.700 through our big data solutions, 57 00:02:44.700 --> 00:02:46.930 are becoming more efficient. 58 00:02:46.930 --> 00:02:49.760 How do we integrate impact in our business strategy? 59 00:02:49.760 --> 00:02:52.690 Have a robust methodology to measure impact. 60 00:02:52.690 --> 00:02:55.190 What's measurable, it's actually something that 61 00:02:55.190 --> 00:02:57.920 you can manage better, you can set up objectives, 62 00:02:57.920 --> 00:02:59.500 you can set up KPIs, 63 00:02:59.500 --> 00:03:01.750 and this is how you really succeed 64 00:03:01.750 --> 00:03:03.370 in integrating in the businesses 65 00:03:03.370 --> 00:03:05.760 because we are convinced that we need to go 66 00:03:05.760 --> 00:03:07.490 a step further to innovate, 67 00:03:07.490 --> 00:03:08.950 to be more efficient ourselves, 68 00:03:08.950 --> 00:03:12.163 but to help our clients be more efficient on their terms.