(gentle music)
-: An important part
of being a socially transformative business
is to make your organization equitable and inclusive.
The resulting employee satisfaction
creates a differentiated talent advantage,
lowering hiring and turnover costs
while improving productivity.
And this in turn enhances customer relationships,
product innovation, and business performance at large.
While this is compelling in and of itself,
many companies don't realize
the even bigger socially transformative picture.
For example,
companies with large frontline workforces
often employ tens, if not hundreds of thousands of workers
from historically marginalized communities.
And their ability to elevate their workforce experiences
and make work truly work for these people
has enormous potential in advancing the outcomes
of these communities.
Moreover, many companies don't consider the indirect impacts
that they can have beyond their four walls.
Just as an example,
my husband's company has benefited
not just him as an employee,
but is a huge reason I can make my job work
as a working mom.
And so when companies are fretting over
not having enough women or another diverse cohort
to really make a dent or contribution,
I hope it's encouraging to know that the impact
you make on your workforce has profound implications
on the world at large.
(gentle music)