WEBVTT

1
00:00:00.216 --> 00:00:02.799
(gentle music)

2
00:00:04.560 --> 00:00:05.393
<v ->An important part</v>

3
00:00:05.393 --> 00:00:07.470
of being a socially transformative business

4
00:00:07.470 --> 00:00:10.950
is to make your organization equitable and inclusive.

5
00:00:10.950 --> 00:00:12.720
The resulting employee satisfaction

6
00:00:12.720 --> 00:00:15.030
creates a differentiated talent advantage,

7
00:00:15.030 --> 00:00:17.190
lowering hiring and turnover costs

8
00:00:17.190 --> 00:00:18.990
while improving productivity.

9
00:00:18.990 --> 00:00:21.960
And this in turn enhances customer relationships,

10
00:00:21.960 --> 00:00:25.195
product innovation, and business performance at large.

11
00:00:25.195 --> 00:00:27.810
While this is compelling in and of itself,

12
00:00:27.810 --> 00:00:29.160
many companies don't realize

13
00:00:29.160 --> 00:00:32.070
the even bigger socially transformative picture.

14
00:00:32.070 --> 00:00:33.120
For example,

15
00:00:33.120 --> 00:00:35.250
companies with large frontline workforces

16
00:00:35.250 --> 00:00:38.940
often employ tens, if not hundreds of thousands of workers

17
00:00:38.940 --> 00:00:41.580
from historically marginalized communities.

18
00:00:41.580 --> 00:00:45.210
And their ability to elevate their workforce experiences

19
00:00:45.210 --> 00:00:48.510
and make work truly work for these people

20
00:00:48.510 --> 00:00:51.570
has enormous potential in advancing the outcomes

21
00:00:51.570 --> 00:00:52.890
of these communities.

22
00:00:52.890 --> 00:00:56.850
Moreover, many companies don't consider the indirect impacts

23
00:00:56.850 --> 00:00:58.925
that they can have beyond their four walls.

24
00:00:58.925 --> 00:01:00.360
Just as an example,

25
00:01:00.360 --> 00:01:02.400
my husband's company has benefited

26
00:01:02.400 --> 00:01:03.715
not just him as an employee,

27
00:01:03.715 --> 00:01:06.104
but is a huge reason I can make my job work

28
00:01:06.104 --> 00:01:07.950
as a working mom.

29
00:01:07.950 --> 00:01:09.570
And so when companies are fretting over

30
00:01:09.570 --> 00:01:12.270
not having enough women or another diverse cohort

31
00:01:12.270 --> 00:01:14.820
to really make a dent or contribution,

32
00:01:14.820 --> 00:01:17.190
I hope it's encouraging to know that the impact

33
00:01:17.190 --> 00:01:20.580
you make on your workforce has profound implications

34
00:01:20.580 --> 00:01:21.635
on the world at large.

35
00:01:21.635 --> 00:01:24.218
(gentle music)