WEBVTT 1 00:00:00.000 --> 00:00:02.583 (bouncy music) 2 00:00:06.380 --> 00:00:08.850 Today, smallholder farmers and food systems 3 00:00:08.850 --> 00:00:11.500 are under more pressure than ever before. 4 00:00:11.500 --> 00:00:13.530 We need agricultural transformation 5 00:00:13.530 --> 00:00:17.360 to improve food security, livelihoods, inclusion, 6 00:00:17.360 --> 00:00:19.000 and resilience for farmers 7 00:00:19.000 --> 00:00:21.000 that are disproportionately experiencing 8 00:00:21.000 --> 00:00:23.160 the effects of climate change. 9 00:00:23.160 --> 00:00:25.900 The critical component of agricultural transformation 10 00:00:25.900 --> 00:00:28.290 is harnessing the power of digital. 11 00:00:28.290 --> 00:00:29.700 And that doesn't happen naturally, 12 00:00:29.700 --> 00:00:30.690 especially in a space 13 00:00:30.690 --> 00:00:33.840 where there is such a fragmented landscape of players. 14 00:00:33.840 --> 00:00:35.410 We worked with the Gates Foundation 15 00:00:35.410 --> 00:00:37.740 to take a systems approach to understand 16 00:00:37.740 --> 00:00:41.100 what a strong digital agriculture system looks like 17 00:00:41.100 --> 00:00:43.830 and how the foundation can shape that ecosystem 18 00:00:43.830 --> 00:00:45.290 to facilitate the development 19 00:00:45.290 --> 00:00:48.020 of private sector digital solutions. 20 00:00:48.020 --> 00:00:50.830 Through our work, we identified key insights and leaders, 21 00:00:50.830 --> 00:00:52.800 including the role of government 22 00:00:52.800 --> 00:00:54.400 in providing critical enablers 23 00:00:54.400 --> 00:00:56.420 such as identity and payments layers, 24 00:00:56.420 --> 00:00:59.130 and digitizing data as a public good. 25 00:00:59.130 --> 00:01:00.730 The importance of using digital, 26 00:01:00.730 --> 00:01:02.580 not just to improve productivity, 27 00:01:02.580 --> 00:01:05.460 but also to connect farmers to markets, 28 00:01:05.460 --> 00:01:06.620 and the unique role 29 00:01:06.620 --> 00:01:09.710 for the foundation to demonstrate scalable successes 30 00:01:09.710 --> 00:01:12.400 in the form of lighthouse projects. 31 00:01:12.400 --> 00:01:15.050 The framework we developed is not only for Gates, 32 00:01:15.050 --> 00:01:18.200 but also creates a common language and set of tools 33 00:01:18.200 --> 00:01:20.370 for donors and governments to interact 34 00:01:20.370 --> 00:01:21.721 in this important space. 35 00:01:21.721 --> 00:01:24.304 (bouncy music) 36 00:01:27.210 --> 00:01:31.990 By 2050, there'll be more plastic than fish in the sea. 37 00:01:31.990 --> 00:01:34.870 Each of us is consuming a credit card's worth 38 00:01:34.870 --> 00:01:36.800 of plastic every single week 39 00:01:36.800 --> 00:01:40.090 and only nine percent of plastic is getting recycled. 40 00:01:40.090 --> 00:01:42.920 This is a huge environmental problem 41 00:01:42.920 --> 00:01:46.130 and one that BCG is helping tackle 42 00:01:46.130 --> 00:01:49.830 from all dimensions across this theory of change framework. 43 00:01:49.830 --> 00:01:54.650 We're helping CPG companies who have bold ambitions 44 00:01:54.650 --> 00:01:56.610 think about how are they going to operationalize 45 00:01:56.610 --> 00:01:58.710 these big changes to their manufacturing, 46 00:01:58.710 --> 00:02:01.920 to their procurement securing these scarce resources. 47 00:02:01.920 --> 00:02:04.470 We're helping other CPG companies 48 00:02:04.470 --> 00:02:06.940 with their innovation agenda finding solutions 49 00:02:06.940 --> 00:02:09.420 in spaces where it does not exist. 50 00:02:09.420 --> 00:02:11.920 We're helping stand-up coalitions for collective action 51 00:02:11.920 --> 00:02:12.850 around the world, 52 00:02:12.850 --> 00:02:15.400 we're helping stand-up deposit return schemes 53 00:02:15.400 --> 00:02:17.720 in places like Turkey and Jamaica. 54 00:02:17.720 --> 00:02:20.960 We're working up and down the value chain, 55 00:02:20.960 --> 00:02:24.160 and our voice is very powerful in this space. 56 00:02:24.160 --> 00:02:26.560 Recently, we worked on a report 57 00:02:26.560 --> 00:02:29.560 with WWF and Ellen MacArthur Foundation 58 00:02:29.560 --> 00:02:31.190 that was framing the argument 59 00:02:31.190 --> 00:02:34.380 for the need of a global regulatory framework 60 00:02:34.380 --> 00:02:38.320 similar to a Paris Accord for plastics. 61 00:02:38.320 --> 00:02:42.880 30 companies, CPG, and retailers signed a manifesto, 62 00:02:42.880 --> 00:02:45.820 the first of its kind that was delivered to the UN. 63 00:02:45.820 --> 00:02:47.840 Our ability to come at this problem 64 00:02:47.840 --> 00:02:50.840 and support this agenda from multiple angles 65 00:02:50.840 --> 00:02:54.550 is the reason why we are the most impactful advisor 66 00:02:54.550 --> 00:02:55.390 in this space. 67 00:02:55.390 --> 00:02:57.973 (bouncy music)