WEBVTT

1
00:00:00.000 --> 00:00:02.583
(bouncy music)

2
00:00:06.380 --> 00:00:08.850
<v ->Today, smallholder farmers and food systems</v>

3
00:00:08.850 --> 00:00:11.500
are under more pressure than ever before.

4
00:00:11.500 --> 00:00:13.530
We need agricultural transformation

5
00:00:13.530 --> 00:00:17.360
to improve food security, livelihoods, inclusion,

6
00:00:17.360 --> 00:00:19.000
and resilience for farmers

7
00:00:19.000 --> 00:00:21.000
that are disproportionately experiencing

8
00:00:21.000 --> 00:00:23.160
the effects of climate change.

9
00:00:23.160 --> 00:00:25.900
The critical component of agricultural transformation

10
00:00:25.900 --> 00:00:28.290
is harnessing the power of digital.

11
00:00:28.290 --> 00:00:29.700
And that doesn't happen naturally,

12
00:00:29.700 --> 00:00:30.690
especially in a space

13
00:00:30.690 --> 00:00:33.840
where there is such a fragmented landscape of players.

14
00:00:33.840 --> 00:00:35.410
We worked with the Gates Foundation

15
00:00:35.410 --> 00:00:37.740
to take a systems approach to understand

16
00:00:37.740 --> 00:00:41.100
what a strong digital agriculture system looks like

17
00:00:41.100 --> 00:00:43.830
and how the foundation can shape that ecosystem

18
00:00:43.830 --> 00:00:45.290
to facilitate the development

19
00:00:45.290 --> 00:00:48.020
of private sector digital solutions.

20
00:00:48.020 --> 00:00:50.830
Through our work, we identified key insights and leaders,

21
00:00:50.830 --> 00:00:52.800
including the role of government

22
00:00:52.800 --> 00:00:54.400
in providing critical enablers

23
00:00:54.400 --> 00:00:56.420
such as identity and payments layers,

24
00:00:56.420 --> 00:00:59.130
and digitizing data as a public good.

25
00:00:59.130 --> 00:01:00.730
The importance of using digital,

26
00:01:00.730 --> 00:01:02.580
not just to improve productivity,

27
00:01:02.580 --> 00:01:05.460
but also to connect farmers to markets,

28
00:01:05.460 --> 00:01:06.620
and the unique role

29
00:01:06.620 --> 00:01:09.710
for the foundation to demonstrate scalable successes

30
00:01:09.710 --> 00:01:12.400
in the form of lighthouse projects.

31
00:01:12.400 --> 00:01:15.050
The framework we developed is not only for Gates,

32
00:01:15.050 --> 00:01:18.200
but also creates a common language and set of tools

33
00:01:18.200 --> 00:01:20.370
for donors and governments to interact

34
00:01:20.370 --> 00:01:21.721
in this important space.

35
00:01:21.721 --> 00:01:24.304
(bouncy music)

36
00:01:27.210 --> 00:01:31.990
<v ->By 2050, there'll be more plastic than fish in the sea.</v>

37
00:01:31.990 --> 00:01:34.870
Each of us is consuming a credit card's worth

38
00:01:34.870 --> 00:01:36.800
of plastic every single week

39
00:01:36.800 --> 00:01:40.090
and only nine percent of plastic is getting recycled.

40
00:01:40.090 --> 00:01:42.920
This is a huge environmental problem

41
00:01:42.920 --> 00:01:46.130
and one that BCG is helping tackle

42
00:01:46.130 --> 00:01:49.830
from all dimensions across this theory of change framework.

43
00:01:49.830 --> 00:01:54.650
We're helping CPG companies who have bold ambitions

44
00:01:54.650 --> 00:01:56.610
think about how are they going to operationalize

45
00:01:56.610 --> 00:01:58.710
these big changes to their manufacturing,

46
00:01:58.710 --> 00:02:01.920
to their procurement securing these scarce resources.

47
00:02:01.920 --> 00:02:04.470
We're helping other CPG companies

48
00:02:04.470 --> 00:02:06.940
with their innovation agenda finding solutions

49
00:02:06.940 --> 00:02:09.420
in spaces where it does not exist.

50
00:02:09.420 --> 00:02:11.920
We're helping stand-up coalitions for collective action

51
00:02:11.920 --> 00:02:12.850
around the world,

52
00:02:12.850 --> 00:02:15.400
we're helping stand-up deposit return schemes

53
00:02:15.400 --> 00:02:17.720
in places like Turkey and Jamaica.

54
00:02:17.720 --> 00:02:20.960
We're working up and down the value chain,

55
00:02:20.960 --> 00:02:24.160
and our voice is very powerful in this space.

56
00:02:24.160 --> 00:02:26.560
Recently, we worked on a report

57
00:02:26.560 --> 00:02:29.560
with WWF and Ellen MacArthur Foundation

58
00:02:29.560 --> 00:02:31.190
that was framing the argument

59
00:02:31.190 --> 00:02:34.380
for the need of a global regulatory framework

60
00:02:34.380 --> 00:02:38.320
similar to a Paris Accord for plastics.

61
00:02:38.320 --> 00:02:42.880
30 companies, CPG, and retailers signed a manifesto,

62
00:02:42.880 --> 00:02:45.820
the first of its kind that was delivered to the UN.

63
00:02:45.820 --> 00:02:47.840
Our ability to come at this problem

64
00:02:47.840 --> 00:02:50.840
and support this agenda from multiple angles

65
00:02:50.840 --> 00:02:54.550
is the reason why we are the most impactful advisor

66
00:02:54.550 --> 00:02:55.390
in this space.

67
00:02:55.390 --> 00:02:57.973
(bouncy music)