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Many climate initiatives,
they fail because the logistics and

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transportation question has not been
thought through.

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Joerg, thank you so much for being here.

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Talk to me about the work you do at the
Kuehne Climate Center,

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and why does logistics matter in the
climate conversation?

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Thanks, Lisa.

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So what we observe is that climate
discussions very often neglect the

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logistics aspect.

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It always comes as an afterthought.

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And we also see that in very many climate
initiatives . . .

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they fail because the logistics and
transportation question has not been

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thought through.

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And that is a gap that we try to bridge
with the work of the Climate Center,

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where we really try to put supply chains
in place that supports specific new

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climate action.

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And it's very interesting that if you do
that proactively,

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you end up in a completely new direction
of the discussion,

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where people from the start try to think
about the scaling of the effort,

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which is essential for all climate action.

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That is usually not done today.

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And here is where we come on board.

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From a leadership perspective,
what do you find being the most important?

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I think there's two aspects.

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The first aspect is to get the narrative
right.

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So don't think about climate action as a
burden, as a cost issue,

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as a big transformation that will cause a
lot of sweat and tears.

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The contrary is true.

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It's a big opportunity in many regards.

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It's a big innovation market where we see
in green tech, for instance,

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innovations of over a trillion in 2023.

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There is a carbon dioxide side removal
market emerging where projections say

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it's a $50 billion market until 2050.

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So there is opportunity.

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And if you get that narrative right with
your clients, your stakeholders,

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your staff--that's the first thing that
you can do.

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The second is you have to think in
partnerships and coalitions.

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So there's people to team up with--
technology, funders, finance, banks,

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governments,
nongovernmental organizations--that will

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have to help you in scaling the effort
that you cannot do alone.

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And to me,
climate leadership means bringing

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together these coalitions,
creating trust and the standards that you

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need to later on scale the efforts with
many involved people.

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Looking ahead,
what are some of your goals and ambitions?

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At the Kuehne Climate Center,
we try to do three things.

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The first is promote climate action
through research and applied research,

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in particular.
So develop new logistics systems,

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new supply chain solutions for climate
action.

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The second is we want to test them really,
in reality.

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And so we support a lot of pilot sites
and build the logistics systems around

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that,
like pilot sites for carbon dioxide

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removal.

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And the third,
and that is the real ambitious part,

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is to scale all these efforts and to make
them big.

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This means creating ecosystems,
creating business models,

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and creating commercial models where you
have entrepreneurs driving the effort in

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the end and not governments or
philanthropy.

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Joerg, thank you so much for being here.

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Thank you.