WEBVTT

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<v ->If it feels like the work you once knew is changing,</v>

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it's because it is.

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We're in a world in which, for a very long time,

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we've worked roughly in the same way.

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All of those rules are being broken right now.

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There are completely new tenets of work.

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Fundamentally, if you're doing work just 10% better,

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then you're doing it like all of your competitors.

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(upbeat music)