Digital transformation is key to success
to the BMW group because of the changing
environmental conditions, changing customer demands,
changing circumstances in our supply chain
so we have to react extremely fast.
The best way to tackle those challenges
is applying AI
and utilizing and leveraging the massive amount of data.
We have a very strong partnership with AWS
and BCG X and BMW.
So AWS is tremendously important for us
to build the infrastructure in the cloud
to really kind of allow us to build with BCG X
the analytics use cases on top of that
and jointly deliver that.
Most important is that all of what we are building
is fully owned, enabled and runs with the BMW team
in a sustainable manner.
We have launched a worldwide cloud platform
in order to make data available
from different parts of the supply chain
in order to make the customer experience
at the end of the day significantly better.
It is our goal to anticipate customer needs
in order to produce the best cars
in the best configuration possible.
We'll be able to use customer centricity
not just as a buzzword but we're relaying the foundation
to make this change happen.
It is about the change when it comes to decision making
in our sales processes, inventory,
volume allocation, pricing.
All of that can be enabled with AI
and we can be the first one to really make this at scale.
It is important for us as BCG and BCG X
that we have evolved to be builders not just thinkers
and theoretical consultants.
To build something and think scale from the beginning,
it requires to have a foundation to build on.
Having an infrastructure on which we can build
data ingestion, data pipelines we can build together
is a perfect match for BCG X and AWS.