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Digital transformation is key to success

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to the BMW group because of the changing

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environmental conditions,
changing customer demands,

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changing circumstances in our supply chain

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so we have to react extremely fast.

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The best way to tackle those challenges

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is applying AI

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and utilizing and leveraging
the massive amount of data.

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We have a very strong partnership with AWS

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and BCG X and BMW.

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So AWS is tremendously important for us

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to build the infrastructure in the cloud

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to really kind of allow
us to build with BCG X

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the analytics use cases on top of that

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and jointly deliver that.

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Most important is that all
of what we are building

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is fully owned, enabled
and runs with the BMW team

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in a sustainable manner.

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We have launched a
worldwide cloud platform

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in order to make data available

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from different parts of the supply chain

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in order to make the customer experience

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at the end of the day
significantly better.

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It is our goal to
anticipate customer needs

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in order to produce the best cars

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in the best configuration possible.

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We'll be able to use customer centricity

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not just as a buzzword but
we're relaying the foundation

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to make this change happen.

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It is about the change when
it comes to decision making

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in our sales processes, inventory,

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volume allocation, pricing.

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All of that can be enabled with AI

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and we can be the first one
to really make this at scale.

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It is important for us as BCG and BCG X

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that we have evolved to be
builders not just thinkers

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and theoretical consultants.

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To build something and think
scale from the beginning,

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it requires to have a
foundation to build on.

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Having an infrastructure
on which we can build

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data ingestion, data pipelines
we can build together

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is a perfect match for BCG X and AWS.