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(gentle inspiring music)

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<v ->I think there are certain key things</v>

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that each member should do

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in order to accelerate the growth of minority businesses

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within their concerns.

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So, you set up a program,

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you set goals,

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nobody really analyzes what is procured,

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what is procured on an ongoing basis,

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what is being projected to be, you know,

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part of the supply chain for the next five or 10 years,

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nobody does that analysis,

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in terms of minority business

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and I think that's part of the reasons

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why they haven't been as successful.

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I think you have to do that

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and that's why it's very important

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to really involve in the planning

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and the implementation of any program

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to really involve the chief procurement officer.

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They know what you're buying,

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they know what has to be done.

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None of this happens

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unless the CEO and the board embraces it.

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There are no real quick fixes to this.

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We're learning that,

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but we're also documenting what can be done.

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We're accumulating so much data,

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so much information that we want to share,

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not just within our own ecosystem,

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but in the larger ecosystem of corporate America

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in different industries

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and hopefully because of this,

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in our contribution and the contribution of many others,

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we won't be kicking this can down the road

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and hoping some miracle will happen.

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Because it won't happen

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unless we really invest the time,

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the money, the resources, the brilliance,

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the approaches, and that's what we're doing.