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<v ->I think what we see clearly, is that</v>

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the boundaries of industries become much more fluid.

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You're competing with many more players,

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almost all companies will one way or the other

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compete with the big tech companies.

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Because they are inserting themselves

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between you and your customers,

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you and your suppliers,

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and they also, of course, become a big attraction

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for our talent pool.

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Ultimately, every company really has to rethink

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how to become or how to act like a tech company,

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they have to make sure that they are really

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using technology to have a direct relationship

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with their customers and their suppliers,

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that they really create a spirit

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of great teaming, of really being at the forefront

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of developments in order to attract top talent,

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but also being much more experimental

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in how you approach issues,

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rather than looking for the perfect solution,

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working for a month, maybe years,

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on something, work on something for a new product,

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a new service for some weeks,

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try it out, you know,

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fine-tune it, and move on.

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That means working across different functions.

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Bringing the relevant people together

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rather than having them work in sequence,

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working them together in one room,

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getting solutions done.

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Decentralize the decision making,

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give people a lot more responsibility

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and opportunity really to see the results

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of their actions very quickly.

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The way you lead people really has to change.

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You enable and empower people

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to really make decisions on customers on suppliers

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on interaction within a team,

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they know the direction,

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but the specifics they can always decide themselves

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and the leaders have to really empower

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and enable people to make sure

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that they have the right capabilities,

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the right spirit, but also, I think,

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the confidence that whatever they do

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will be supported.