-: Digital ecosystems are collaborative business models,
in which from several dozens
to over a thousand companies come together
to deliver digitally integrated value propositions.
Think, connected cars, or smart homes
where hardware, software, analytics, services, connectivity,
and entertainment are delivered in one package.
Now seven of the world's largest companies
by market capitalization have digital ecosystems
at their core.
Now with digitalization
radically transforming how companies collaborate,
digital ecosystems are quickly becoming
the dominant business model in this age of rapid change
of consumer expectations and technological change,
whether in B2B or B2C.
So no matter what sector you're in,
digital ecosystems will come to your industry.
Now many companies are still struggling
with making digital ecosystem business models work.
They don't know what role they could play,
or what their ambition should be, or how ready they are.
And on top of that, making ecosystem business models work
is not easy.
BCG research has shown that about 85% of them fail.
That's why we have developed
the BCG Digital Ecosystem Accelerator.
A simple practical tool to help companies
answer these questions and get started on their journey.
The DEA accelerator answers three key questions.
Why should I participate in digital ecosystems?
How mature is my strategic thinking and my ambitions?
And how ready am I?
And we've broken these three key questions
down into 37 elements that companies can answer
and compare themselves to other large companies
across sectors and regions.
Now companies derive three main benefits
from deploying the accelerator.
First, leadership engagement.
They use it to engage them, or when needed,
inform them about digital ecosystems,
how relevant they are for the industry
and what impact they may have on their company.
Secondly, the structured self-assessment
across the 37 dimensions gives you a very good picture
of where you stand relative to your peers.
The self-assessment gives you a structured view
of where you stand across dimensions of strategic maturity
and readiness to participate and allows you
to compare your company to the more than 90 others
across sectors and geographies
who have deployed the tool to-date.
And lastly, you receive a structured set of priorities
that give you a clear roadmap,
where to start and what topics to address
as you get yourself ready to participate
in these business models.
Please connect with me on LinkedIn,
if you would like to continue the discussion.
Thank you.