WEBVTT 1 00:00:04.280 --> 00:00:08.270 Digital ecosystems are collaborative business models, 2 00:00:08.270 --> 00:00:10.720 in which from several dozens 3 00:00:10.720 --> 00:00:14.210 to over a thousand companies come together 4 00:00:14.210 --> 00:00:17.840 to deliver digitally integrated value propositions. 5 00:00:17.840 --> 00:00:21.640 Think, connected cars, or smart homes 6 00:00:21.640 --> 00:00:26.640 where hardware, software, analytics, services, connectivity, 7 00:00:26.640 --> 00:00:30.273 and entertainment are delivered in one package. 8 00:00:31.140 --> 00:00:34.030 Now seven of the world's largest companies 9 00:00:34.030 --> 00:00:38.150 by market capitalization have digital ecosystems 10 00:00:38.150 --> 00:00:39.400 at their core. 11 00:00:39.400 --> 00:00:40.940 Now with digitalization 12 00:00:40.940 --> 00:00:45.310 radically transforming how companies collaborate, 13 00:00:45.310 --> 00:00:48.440 digital ecosystems are quickly becoming 14 00:00:48.440 --> 00:00:51.820 the dominant business model in this age of rapid change 15 00:00:51.820 --> 00:00:56.370 of consumer expectations and technological change, 16 00:00:56.370 --> 00:00:58.273 whether in B2B or B2C. 17 00:00:59.330 --> 00:01:02.920 So no matter what sector you're in, 18 00:01:02.920 --> 00:01:06.273 digital ecosystems will come to your industry. 19 00:01:07.380 --> 00:01:10.540 Now many companies are still struggling 20 00:01:10.540 --> 00:01:13.543 with making digital ecosystem business models work. 21 00:01:14.400 --> 00:01:17.620 They don't know what role they could play, 22 00:01:17.620 --> 00:01:20.843 or what their ambition should be, or how ready they are. 23 00:01:21.830 --> 00:01:26.090 And on top of that, making ecosystem business models work 24 00:01:26.090 --> 00:01:27.550 is not easy. 25 00:01:27.550 --> 00:01:31.400 BCG research has shown that about 85% of them fail. 26 00:01:31.400 --> 00:01:33.320 That's why we have developed 27 00:01:33.320 --> 00:01:36.570 the BCG Digital Ecosystem Accelerator. 28 00:01:36.570 --> 00:01:39.960 A simple practical tool to help companies 29 00:01:39.960 --> 00:01:43.650 answer these questions and get started on their journey. 30 00:01:43.650 --> 00:01:47.563 The DEA accelerator answers three key questions. 31 00:01:48.450 --> 00:01:51.483 Why should I participate in digital ecosystems? 32 00:01:52.470 --> 00:01:56.623 How mature is my strategic thinking and my ambitions? 33 00:01:57.460 --> 00:01:59.353 And how ready am I? 34 00:02:00.790 --> 00:02:03.020 And we've broken these three key questions 35 00:02:03.020 --> 00:02:08.020 down into 37 elements that companies can answer 36 00:02:09.750 --> 00:02:13.210 and compare themselves to other large companies 37 00:02:13.210 --> 00:02:15.480 across sectors and regions. 38 00:02:15.480 --> 00:02:18.760 Now companies derive three main benefits 39 00:02:18.760 --> 00:02:21.480 from deploying the accelerator. 40 00:02:21.480 --> 00:02:23.520 First, leadership engagement. 41 00:02:23.520 --> 00:02:26.620 They use it to engage them, or when needed, 42 00:02:26.620 --> 00:02:29.370 inform them about digital ecosystems, 43 00:02:29.370 --> 00:02:31.230 how relevant they are for the industry 44 00:02:31.230 --> 00:02:33.570 and what impact they may have on their company. 45 00:02:33.570 --> 00:02:36.600 Secondly, the structured self-assessment 46 00:02:36.600 --> 00:02:40.890 across the 37 dimensions gives you a very good picture 47 00:02:40.890 --> 00:02:43.860 of where you stand relative to your peers. 48 00:02:43.860 --> 00:02:46.750 The self-assessment gives you a structured view 49 00:02:46.750 --> 00:02:51.290 of where you stand across dimensions of strategic maturity 50 00:02:51.290 --> 00:02:54.710 and readiness to participate and allows you 51 00:02:54.710 --> 00:02:58.090 to compare your company to the more than 90 others 52 00:02:58.090 --> 00:02:59.950 across sectors and geographies 53 00:02:59.950 --> 00:03:01.970 who have deployed the tool to-date. 54 00:03:01.970 --> 00:03:06.810 And lastly, you receive a structured set of priorities 55 00:03:06.810 --> 00:03:08.590 that give you a clear roadmap, 56 00:03:08.590 --> 00:03:11.340 where to start and what topics to address 57 00:03:11.340 --> 00:03:14.330 as you get yourself ready to participate 58 00:03:14.330 --> 00:03:15.680 in these business models. 59 00:03:15.680 --> 00:03:17.660 Please connect with me on LinkedIn, 60 00:03:17.660 --> 00:03:20.060 if you would like to continue the discussion. 61 00:03:20.060 --> 00:03:20.893 Thank you.