-: So everyone across your company
is probably excited to experiment with generative AI.
And we are seeing CEOs acting fast
to protect their companies from the business risks
of these experiments.
As everyone knows by now, generative AI,
when used without effective guidelines
and mitigation strategies,
puts your company at risk of copyright infringement,
leaks of proprietary data,
lower credibility from low quality content and more.
Many of these risks are relatively easy to mitigate
by setting clear guidelines around use of generative AI
and enacting responsible norms,
such as setting up review boards for content created
with the support of generative AI.
On top of it and thankfully,
LLM [Large Language Model] providers are also working hard
to build protections into the models
to mitigate some of the more well-known risks,
such as the copyright infringements,
the lack of truth and biased outputs.
And of course, as these models will get better,
guidelines restricting usage of generative AI
can be pulled back, but it will take time.
CEOs should start with reducing "shadow AI"
by enforcing policies that restrict
and sanction use of tools like ChatGPT.
Then, they should work with their tech teams
to create protections against leaks of sensitive data,
such as sanitizing all data used with generative AI
during these experiments.
And finally, consider setting up a "red team"
to deliberately find failure modes
and vulnerabilities to the business
because of generative AI,
such as unexpected functionality of applications
and enhanced capabilities of fraud and phishing schemes.