WEBVTT

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<v ->At BCG TURN,</v>

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we take a unique approach to transformation

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that addresses the misgivings

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many executives have about revenue levers.

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First, with regard to

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the idea that revenue levers are non-bankable.

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We focus on revenue levers that produce

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quantifiable and direct P&amp;L impact,

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linked to concrete initiatives.

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Second, as far as quick and sustainable impact goes,

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we focus on six revenue levers in particular.

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In our experience,

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each lever typically generates up to 5% growth

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within three to 18 months.

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We implement solutions that can be quickly

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scaled across business units,

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geographies, or products,

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in weeks to months.

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We deploy digital tools that can be

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easily integrated into clients'

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existing enterprise systems,

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and we help clients make revenue impact sustainable

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by focusing on capability building

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with tools, processes,

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competencies, and governance.

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Finally, as to the cost of implementing revenue levers,

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we leverage our client's existing products and sales force,

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and at least initially,

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do not focus on new products or markets

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that would require major upfront

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investments and long timeframes.

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BCG TURN's approach to revenue levers

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in transformation has real impact.

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For example, we recently supported

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the services division of a technology company.

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This transformation helped turn a previously

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negative growth business into the company's fastest growing.

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The revenue levers alone contributed 11% revenue growth

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and 23% margin growth,

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$140 million EBITDA increase

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over 18 months.

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This was on top of savings from cost reduction initiatives.

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We think such examples show that

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pipeline-driven transformation can be a resounding success

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when companies use the right revenue levers

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implemented with the right capabilities.