WEBVTT 1 00:00:00.310 --> 00:00:03.143 (uplifting music) 2 00:00:06.390 --> 00:00:08.100 Today's economic situation 3 00:00:08.100 --> 00:00:10.740 is riddled with much uncertainty. 4 00:00:10.740 --> 00:00:12.483 Much like flying through a fog, 5 00:00:13.410 --> 00:00:15.600 there's a potential bright destination on the other side 6 00:00:15.600 --> 00:00:17.943 but it's not always visible in the moment. 7 00:00:18.840 --> 00:00:20.490 Business and government leaders 8 00:00:20.490 --> 00:00:23.550 face the challenges of this fog at multiple levels. 9 00:00:23.550 --> 00:00:25.650 Geopolitics, conflict, 10 00:00:25.650 --> 00:00:27.960 inequality, climate change, 11 00:00:27.960 --> 00:00:30.603 the lingering effects of pandemic and inflation. 12 00:00:31.620 --> 00:00:33.300 The key questions for strategists 13 00:00:33.300 --> 00:00:35.640 and policy makers around the world 14 00:00:35.640 --> 00:00:39.570 is, "How do you secure future economic growth 15 00:00:39.570 --> 00:00:43.020 and generate good employment opportunities?" 16 00:00:43.020 --> 00:00:45.600 The answer lies in our method 17 00:00:45.600 --> 00:00:49.050 of delivering impact at scale sustainably. 18 00:00:49.050 --> 00:00:54.050 Three steps: think big, start small, scale fast. 19 00:00:54.090 --> 00:00:56.130 When in doubt, use this method 20 00:00:56.130 --> 00:00:58.770 to help recover economic growth, 21 00:00:58.770 --> 00:01:01.890 no matter how dense the fog may be. 22 00:01:01.890 --> 00:01:03.750 Thinking big requires countries 23 00:01:03.750 --> 00:01:05.943 to have an economic value proposition. 24 00:01:06.810 --> 00:01:08.640 This is a thorough assessment 25 00:01:08.640 --> 00:01:13.640 of one's country's current strengths and future prospects. 26 00:01:13.800 --> 00:01:17.250 And to double down on your strengths, 27 00:01:17.250 --> 00:01:20.370 the factors that make you attractive to talent, 28 00:01:20.370 --> 00:01:23.550 to businesses, and to capital investment, 29 00:01:23.550 --> 00:01:24.383 enhance them. 30 00:01:25.710 --> 00:01:28.110 Next comes starting small. 31 00:01:28.110 --> 00:01:29.490 Implementing your ideas 32 00:01:29.490 --> 00:01:33.843 through one or more catalytic specialist areas, or CSAs, 33 00:01:34.830 --> 00:01:38.190 every nation has a few economic growth points, 34 00:01:38.190 --> 00:01:42.990 often in naturally endowed areas, like metropolitans, 35 00:01:42.990 --> 00:01:46.650 where opportunities naturally come together. 36 00:01:46.650 --> 00:01:51.603 CSAs act as a growth engine to help absorb economic shock. 37 00:01:52.620 --> 00:01:56.100 Finally, comes the time to scale fast. 38 00:01:56.100 --> 00:01:58.950 A CSA cannot stay small forever. 39 00:01:58.950 --> 00:02:03.120 You need a plan that can be implemented despite constraints. 40 00:02:03.120 --> 00:02:04.710 That means taking into account 41 00:02:04.710 --> 00:02:08.790 infrastructure, human capital, and financial gaps, 42 00:02:08.790 --> 00:02:11.130 and an execution plan that overcomes them 43 00:02:11.130 --> 00:02:15.480 with creative use of existing and new technologies. 44 00:02:15.480 --> 00:02:19.380 By scaling fast, the country accelerates 45 00:02:19.380 --> 00:02:22.953 its own most productive, distinctive activity. 46 00:02:24.480 --> 00:02:28.080 Therefore, the path forward need not be fraught 47 00:02:28.080 --> 00:02:30.093 with pessimism nor fear. 48 00:02:31.170 --> 00:02:34.800 No matter what happens, one thing is settled. 49 00:02:34.800 --> 00:02:37.710 The need for national economic strategies 50 00:02:37.710 --> 00:02:41.670 will grow more urgent over the coming years. 51 00:02:41.670 --> 00:02:44.430 A country that keeps its nose up, 52 00:02:44.430 --> 00:02:47.280 engaging optimistically through the economic 53 00:02:47.280 --> 00:02:49.200 and geopolitical fog, 54 00:02:49.200 --> 00:02:53.190 working pragmatically to build its innate strengths 55 00:02:53.190 --> 00:02:56.250 and opportunities will, we believe, 56 00:02:56.250 --> 00:02:59.100 emerge stronger than it was 57 00:02:59.100 --> 00:03:01.683 before any of these crises began. 58 00:03:02.520 --> 00:03:03.353 Thank you.