-: Business ecosystems are ways
in which different organisations come together
to build a value proposition that the customer cares.
You can see digital ecosystems pretty much everywhere.
Think, for instance, about our shift to autonomous driving.
What you see is a combination of firms
that come from all types of different sectors
that are trying to combine and create these links
between the firms that will allow them
to enhance the autonomy
and provide value add to the customers.
So how do digital ecosystems differ
from other ways of organising?
First, they span many more sectors
than they did in the past.
Not only that, but the way that they are structured
is much more complicated.
Digital ecosystems involved all types of links.
They involved some O&A,
they involved some minority investments,
they involved some joint ventures,
they involved some strategic alliances,
and finally, they involved some standardised alliances.
So that the members of the ecosystem,
the participants, the app producers,
all those who simply participate.
are able to find easy ways
of onboarding and engaging
in order to be able to be part of this new group.
What makes for a successful digital ecosystem?
First it must really address a customer need.
But also thinking about the complamenters.
Because what we are now seeing
is that firms don't only fight for customers.
They fight to attract these complamenters.
Because they will be critical to their own success.
Firms like Samsung and Apple
fight it out to make sure that their phones are intelligent.
But also there is a fight,
in which part of the value adding process
is going to get intelligence.
Is it going to be the phone?
Is it going to be the operating system?
Is it going to be the app?
And the people that are participating in different parts
of
this
complex chain
are competing
to get all these
talented AI developers that can add
some value.
We are living in a new world and that is exciting.
At the same time were seeing new fault lines emerge
in terms of how digital ecosystems are competing.
Not only locally but also globally.
And as we see the desire
to find solutions to systemic problems.
We will see I think, a requirement.
To use ecosystems to start managing
all of the requirements and concerns that cities have.
In order to tackle these big problems that we get.
I think were going to see exciting developments
in the area of digital ecosystem.
For a number of years to come.