WEBVTT 1 00:00:00.220 --> 00:00:01.862 Business ecosystems are ways 2 00:00:01.862 --> 00:00:04.217 in which different organisations come together 3 00:00:04.217 --> 00:00:06.870 to build a value proposition that the customer cares. 4 00:00:06.870 --> 00:00:09.494 You can see digital ecosystems pretty much everywhere. 5 00:00:09.494 --> 00:00:13.776 Think, for instance, about our shift to autonomous driving. 6 00:00:13.776 --> 00:00:16.856 What you see is a combination of firms 7 00:00:16.856 --> 00:00:21.000 that come from all types of different sectors 8 00:00:21.000 --> 00:00:24.470 that are trying to combine and create these links 9 00:00:24.470 --> 00:00:26.860 between the firms that will allow them 10 00:00:26.860 --> 00:00:28.792 to enhance the autonomy 11 00:00:28.792 --> 00:00:31.570 and provide value add to the customers. 12 00:00:31.570 --> 00:00:34.300 So how do digital ecosystems differ 13 00:00:34.300 --> 00:00:36.500 from other ways of organising? 14 00:00:36.500 --> 00:00:39.160 First, they span many more sectors 15 00:00:39.160 --> 00:00:40.350 than they did in the past. 16 00:00:40.350 --> 00:00:43.219 Not only that, but the way that they are structured 17 00:00:43.219 --> 00:00:45.480 is much more complicated. 18 00:00:45.480 --> 00:00:49.010 Digital ecosystems involved all types of links. 19 00:00:49.010 --> 00:00:50.910 They involved some O&A, 20 00:00:50.910 --> 00:00:53.030 they involved some minority investments, 21 00:00:53.030 --> 00:00:54.880 they involved some joint ventures, 22 00:00:54.880 --> 00:00:56.660 they involved some strategic alliances, 23 00:00:56.660 --> 00:01:00.050 and finally, they involved some standardised alliances. 24 00:01:00.050 --> 00:01:02.031 So that the members of the ecosystem, 25 00:01:02.031 --> 00:01:04.524 the participants, the app producers, 26 00:01:04.524 --> 00:01:07.790 all those who simply participate. 27 00:01:07.790 --> 00:01:10.240 are able to find easy ways 28 00:01:10.240 --> 00:01:12.950 of onboarding and engaging 29 00:01:12.950 --> 00:01:16.150 in order to be able to be part of this new group. 30 00:01:16.150 --> 00:01:18.840 What makes for a successful digital ecosystem? 31 00:01:18.840 --> 00:01:22.130 First it must really address a customer need. 32 00:01:22.130 --> 00:01:24.900 But also thinking about the complamenters. 33 00:01:24.900 --> 00:01:26.730 Because what we are now seeing 34 00:01:26.730 --> 00:01:30.400 is that firms don't only fight for customers. 35 00:01:30.400 --> 00:01:33.330 They fight to attract these complamenters. 36 00:01:33.330 --> 00:01:36.691 Because they will be critical to their own success. 37 00:01:36.691 --> 00:01:38.747 Firms like Samsung and Apple 38 00:01:38.747 --> 00:01:43.747 fight it out to make sure that their phones are intelligent. 39 00:01:43.780 --> 00:01:44.930 But also there is a fight, 40 00:01:44.930 --> 00:01:47.330 in which part of the value adding process 41 00:01:47.330 --> 00:01:48.620 is going to get intelligence. 42 00:01:48.620 --> 00:01:49.950 Is it going to be the phone? 43 00:01:49.950 --> 00:01:51.630 Is it going to be the operating system? 44 00:01:51.630 --> 00:01:53.200 Is it going to be the app? 45 00:01:53.200 --> 00:01:57.471 And the people that are participating in different parts 46 00:01:57.471 --> 00:01:58.320 of 47 00:01:58.320 --> 00:01:59.440 this 48 00:01:59.440 --> 00:02:00.980 complex chain 49 00:02:00.980 --> 00:02:02.420 are competing 50 00:02:02.420 --> 00:02:04.050 to get all these 51 00:02:04.050 --> 00:02:07.300 talented AI developers that can add 52 00:02:07.300 --> 00:02:08.650 some value. 53 00:02:08.650 --> 00:02:12.980 We are living in a new world and that is exciting. 54 00:02:12.980 --> 00:02:16.530 At the same time were seeing new fault lines emerge 55 00:02:16.530 --> 00:02:21.190 in terms of how digital ecosystems are competing. 56 00:02:21.190 --> 00:02:24.200 Not only locally but also globally. 57 00:02:24.200 --> 00:02:26.446 And as we see the desire 58 00:02:26.446 --> 00:02:29.597 to find solutions to systemic problems. 59 00:02:29.597 --> 00:02:33.040 We will see I think, a requirement. 60 00:02:33.040 --> 00:02:36.138 To use ecosystems to start managing 61 00:02:36.138 --> 00:02:40.810 all of the requirements and concerns that cities have. 62 00:02:40.810 --> 00:02:44.100 In order to tackle these big problems that we get. 63 00:02:44.100 --> 00:02:46.470 I think were going to see exciting developments 64 00:02:46.470 --> 00:02:48.510 in the area of digital ecosystem. 65 00:02:48.510 --> 00:02:50.010 For a number of years to come.