WEBVTT

1
00:00:00.278 --> 00:00:02.670
(upbeat music)

2
00:00:02.670 --> 00:00:04.290
<v ->Even the best positioned companies</v>

3
00:00:04.290 --> 00:00:07.350
are facing a very different economic era right now.

4
00:00:07.350 --> 00:00:10.620
An era characterised by shortage.

5
00:00:10.620 --> 00:00:13.429
They must transform and build resilience here and now.

6
00:00:13.429 --> 00:00:16.800
(upbeat music)

7
00:00:16.800 --> 00:00:18.510
Leaders should not ask

8
00:00:18.510 --> 00:00:21.720
whether their organisation needs change.

9
00:00:21.720 --> 00:00:22.837
They should ask,

10
00:00:22.837 --> 00:00:25.950
"How do we win when the greatest differences

11
00:00:25.950 --> 00:00:28.047
in company performance are established?"

12
00:00:29.190 --> 00:00:33.720
Some of the prevailing megatrends are continuing,

13
00:00:33.720 --> 00:00:37.743
such as digitization or transition to green energy.

14
00:00:39.300 --> 00:00:42.030
Companies should respond by having a consistent plan

15
00:00:42.030 --> 00:00:45.840
in place on establishing competitive cost structure,

16
00:00:45.840 --> 00:00:48.600
growing again under new conditions,

17
00:00:48.600 --> 00:00:52.113
and generating cash in a more cash-constrained environment.

18
00:00:54.180 --> 00:00:56.970
That needs to be coupled with leader enablement,

19
00:00:56.970 --> 00:01:00.570
employee engagement, and a culture that enables all of this

20
00:01:00.570 --> 00:01:02.850
to take place in reality.

21
00:01:02.850 --> 00:01:06.360
The need to transform applies both to companies

22
00:01:06.360 --> 00:01:10.650
that are in good standing, and who face difficulties.

23
00:01:10.650 --> 00:01:13.620
For the ones facing difficulties already,

24
00:01:13.620 --> 00:01:15.933
this may be a question of existence.

25
00:01:17.280 --> 00:01:20.430
Our research shows that companies

26
00:01:20.430 --> 00:01:23.610
who successfully transformed in a determined way

27
00:01:23.610 --> 00:01:27.930
during a downturn established a 45% performance difference

28
00:01:27.930 --> 00:01:29.970
in the years that follow

29
00:01:29.970 --> 00:01:32.070
compared with companies who did not.

30
00:01:32.070 --> 00:01:36.483
This is a massive difference and it's sustained over time.