(upbeat music)
-: Even the best positioned companies
are facing a very different economic era right now.
An era characterised by shortage.
They must transform and build resilience here and now.
(upbeat music)
Leaders should not ask
whether their organisation needs change.
They should ask,
"How do we win when the greatest differences
in company performance are established?"
Some of the prevailing megatrends are continuing,
such as digitization or transition to green energy.
Companies should respond by having a consistent plan
in place on establishing competitive cost structure,
growing again under new conditions,
and generating cash in a more cash-constrained environment.
That needs to be coupled with leader enablement,
employee engagement, and a culture that enables all of this
to take place in reality.
The need to transform applies both to companies
that are in good standing, and who face difficulties.
For the ones facing difficulties already,
this may be a question of existence.
Our research shows that companies
who successfully transformed in a determined way
during a downturn established a 45% performance difference
in the years that follow
compared with companies who did not.
This is a massive difference and it's sustained over time.