-: Distributed energy has multiple drivers.
One of those is of course the regulation
that many governments put on
in order to reduce carbon emissions.
So they set targets for renewable energy
and solar is one of the main drivers of distributed energy
in combination, of course
with other technologies like energy storage.
Also, the cost of those technologies
have come down significantly over the past couple of years,
which make it more attractive to use them
in the application.
And this is where it comes to the important point that I see
that distributed energy is becoming,
from a business perspective,
a more and more attractive opportunity
for customers and companies
to deploy and make a positive business case out of that.
I think the market of distributed energy
is still in a fairly, I would say, early stage,
so we expect the next couple of years the market to mature
which means that we expect
a certain consolidation of the industry in some elements.
One has to distinguish between B2B applications
and B2C applications with consumers.
We expect that in the B2B space,
the market is benefiting from having a certain scale.
So having a global or regional scale
gives you a competitive advantage
as someone providing solutions to customers.
Whereas we expect that in a B2C scale,
the market stays a bit more fragmented going forward.
If you want to succeed in this market,
it's very much about understanding your customer.
This means, for example, if you take B2B solution,
there's many industry segments
where you can apply distributed energy solutions.
So it's about understanding what a consumer goods company,
what a retail company actually needs,
and to customize the solutions
to the needs of the customers.
So I think that's going to be very important
to really build up such a domain knowhow in the future
in order to customize solutions in the right way
and make it also very tangible for the customers
and how they can can reap the benefit
out of those solutions.
So distributed energy will be a disruptive force
for many existing players in the market
because it'll change the way energy is being generated
and how it's being used.
So incumbents will face a completely new way
of doing business.
We also see new players moving in the market,
startups becoming the market, challenging incumbents
with new business models coming up
being very agile and very flexible.
So it's going to be exciting to see how those startups
will evolve in the market and if they can succeed
and gain the scale they need
and if our incumbents are fast enough and agile enough
in order to provide the products that are needed
in order to have a successful business model
for their end customers.