WEBVTT

1
00:00:00.000 --> 00:00:03.417
(gentle uplifting music)

2
00:00:15.690 --> 00:00:17.370
So I think it's absolutely critical

3
00:00:17.370 --> 00:00:18.630
for a business leader to think

4
00:00:18.630 --> 00:00:20.790
about climate and sustainability,

5
00:00:20.790 --> 00:00:23.580
because I think it's a societal imperative.

6
00:00:23.580 --> 00:00:24.413
If you actually look

7
00:00:24.413 --> 00:00:27.450
at the carbon dioxide concentration in the atmosphere,

8
00:00:27.450 --> 00:00:30.030
we are getting very close to a tipping point.

9
00:00:30.030 --> 00:00:34.590
So we all have an individual responsibility to act

10
00:00:34.590 --> 00:00:36.990
and we all have a collective responsibility to act

11
00:00:36.990 --> 00:00:39.780
and business leaders have this fantastic power

12
00:00:39.780 --> 00:00:42.990
to make a difference. But there's also a clear upside.

13
00:00:42.990 --> 00:00:47.190
We see many corporations that have used climate

14
00:00:47.190 --> 00:00:50.130
and sustainability as a source of competitive advantage,

15
00:00:50.130 --> 00:00:52.200
moving fast, moving first in

16
00:00:52.200 --> 00:00:54.990
that space can actually give you an edge compared

17
00:00:54.990 --> 00:00:55.950
to your competition.

18
00:00:55.950 --> 00:00:57.540
Driving a large climate

19
00:00:57.540 --> 00:01:00.030
and sustainability transformation is typically

20
00:01:00.030 --> 00:01:02.160
a very challenging undertaking.

21
00:01:02.160 --> 00:01:04.410
You typically have an element focused

22
00:01:04.410 --> 00:01:06.480
on your legacy business,

23
00:01:06.480 --> 00:01:08.790
which you need to make more sustainable,

24
00:01:08.790 --> 00:01:10.800
less harmful to the environment,

25
00:01:10.800 --> 00:01:12.300
but also there's always an element

26
00:01:12.300 --> 00:01:15.390
of business model innovation, creation of new businesses,

27
00:01:15.390 --> 00:01:16.560
the businesses of tomorrow,

28
00:01:16.560 --> 00:01:18.450
the sustainable businesses of tomorrow.

29
00:01:18.450 --> 00:01:23.010
In both cases, execution of those two imperatives are done

30
00:01:23.010 --> 00:01:25.200
in close collaboration with your supplier,

31
00:01:25.200 --> 00:01:27.300
in close collaboration with your customer.

32
00:01:28.470 --> 00:01:30.720
Finally, to actually make all of this possible,

33
00:01:30.720 --> 00:01:34.680
you need a huge amount of information and driving this

34
00:01:34.680 --> 00:01:38.040
to a successful outcome brings a huge degree of complexity.

35
00:01:38.040 --> 00:01:39.480
So when business leaders, you know,

36
00:01:39.480 --> 00:01:42.090
think about the transformation engine

37
00:01:42.090 --> 00:01:44.040
that they need to build to drive transformation,

38
00:01:44.040 --> 00:01:47.340
I would highlight maybe three main elements.

39
00:01:47.340 --> 00:01:49.920
I think the first one is leadership engagement.

40
00:01:49.920 --> 00:01:52.080
Our experience is that most of those climate

41
00:01:52.080 --> 00:01:54.810
and sustainability transformations start at the very top,

42
00:01:54.810 --> 00:01:55.770
at the CEO.

43
00:01:55.770 --> 00:01:57.450
Number two, people engagement.

44
00:01:57.450 --> 00:02:00.840
You need to empower your organization and you need

45
00:02:00.840 --> 00:02:01.890
to engage your organization

46
00:02:01.890 --> 00:02:04.140
so that they actually understand their contribution

47
00:02:04.140 --> 00:02:05.670
to the overall agenda.

48
00:02:05.670 --> 00:02:06.503
And then finally,

49
00:02:06.503 --> 00:02:09.510
this is what we would qualify execution certainty.

50
00:02:09.510 --> 00:02:12.060
This is, to me, all of the infrastructure

51
00:02:12.060 --> 00:02:16.440
that allows us at all time to have a clear perspective

52
00:02:16.440 --> 00:02:18.360
on whether or not we are delivering

53
00:02:18.360 --> 00:02:20.013
as per the commitment.

54
00:02:22.350 --> 00:02:25.440
Leadership engagement, organizational engagement,

55
00:02:25.440 --> 00:02:28.029
execution certainty for me would be the three key elements

56
00:02:28.029 --> 00:02:29.196
of the recipe.