WEBVTT

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To link GenAI to business objectives, there are two exercises all of you need to

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be doing.

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One is truly understanding what GenAI can do.

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Understanding what are the
tools, the methodologies, the

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software packages out there that exist and what are they good

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for, what they can be used for versus not.

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At the same time, you need to do the constant business hygiene of

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thinking through what are your customers' biggest pain points,

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what are you really solving for, and what is going to give

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you competitive advantage.

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And you're doing those two
things in parallel.

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And just the discipline of going through the thinking motion of

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how can you use GenAI

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to solve these biggest
problems is something that needs

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to be a regular rhythm and part of your ongoing muscle build.

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And if you do that in a
consistent way, you're going to

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start identifying those
opportunities of how you're

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embedding GenAI

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into everything you're doing.

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So you really need to focus on the outcomes at scale so that

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you can identify which parts of the end-to- end process will

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really make a difference if you optimize them.

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If you optimize some that are not a bottleneck at all, you

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could make them 50% efficient, but it doesn't change your whole

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outcome either for your
customers or for the quality of

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the products that you're putting out there.

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So you really need to think end to end and focus on things that

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will make a difference.

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The number one thing the companies are getting wrong with

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how they're deploying GenAI

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is either waiting and not
doing anything or completely

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outsourcing the thinking to third parties or the software

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vendors to figure it out for
them.

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You really need to own this.

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You need to embed it into
everything you do and it's not a

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project, it's a part of an
ongoing program and it should

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become part of your DNA.