To win the 20's, companies need to think differently,
broadly about the way we're delivering
capitalism in the world today.
We need business models that are much more aligned
with the broader set of both customer needs, employee needs,
and our environmental needs at this point.
The common characteristic will be that
good companies and good investments,
deliver both competitive financial returns,
and also help society meet
some of it's most challenging problems.
And this will require us to adopt new mindsets.
We're required that we re-imagine corporate strategy.
The risk of climate, the risk of the inequality
that we have in the world today
are creating pressures on businesses.
From employees, who are looking for much,
much more purpose filled companies,
they're creating risk and concerns from investors
who understand the direness
and the urgency of the climate agenda,
and they're creating risks from a customer perspective,
who are demanding more and have the transparency
to understand what they didn't understand before,
about the products and the companies
that they're actually choosing and not choosing
today in the world.
Product innovation, service innovation is key to meeting
the wants, the needs the aspiration of the world
as in bodied in the UN Sustainable Development Goals.
The Sustainable Development Goals represent
a shared universal set of aspirations.
Therefore, we believe it's an incredibly useful tool
for every company to take a look at their business,
their capabilities, their customers and their suppliers
through the lens of the SDGs,
and the SDGs are human needs,
therefore they're market opportunities.
And the most clever companies, those with some courage,
some foresight that begin to see their business not
just in the walls of their companies
but as the ecosystem in which their part of,
this gives them a way of going after those problems.
In global health we've brought down
the number of children dying of Malaria,
we brought down the incidents of HIV.
We know that with that innovative perspective in both
products and how we partner together,
between public, private and social sector to deliver
those product innovations, we can make progress.
Perhaps the most interesting area is this focus on
innovation for sustainable business models.
This starts with owning the origins
of things that have deep societal content,
clean energy, preserved biodiversity.
Owning the full cycle, the whole life cycle,
of products so that we look in circular economy
that we think about designing for re-usability.
And then if we go, sort of move beyond that,
how do we think about re-localizing,
or regionalizing, supply chains today,
that are stretched all around the world,
so that we bring the societal benefits closer to home.
We would argue that if you're
capable as a company in doing this,
it'll help you drive innovation, it'll help you think
creatively about areas you've never seen before.