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To win the 20's, companies need to think differently,

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broadly about the way we're delivering

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capitalism in the world today.

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We need business models that are much more aligned

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with the broader set of both customer needs, employee needs,

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and our environmental needs at this point.

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The common characteristic will be that

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good companies and good investments,

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deliver both competitive financial returns,

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and also help society meet

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some of it's most challenging problems.

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And this will require us to adopt new mindsets.

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We're required that we re-imagine corporate strategy.

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The risk of climate, the risk of the inequality

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that we have in the world today

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are creating pressures on businesses.

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From employees, who are looking for much,

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much more purpose filled companies,

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they're creating risk and concerns from investors

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who understand the direness

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and the urgency of the climate agenda,

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and they're creating risks from a customer perspective,

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who are demanding more and have the transparency

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to understand what they didn't understand before,

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about the products and the companies

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that they're actually choosing and not choosing

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today in the world.

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Product innovation, service innovation is key to meeting

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the wants, the needs the aspiration of the world

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as in bodied in the UN Sustainable Development Goals.

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The Sustainable Development Goals represent

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a shared universal set of aspirations.

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Therefore, we believe it's an incredibly useful tool

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for every company to take a look at their business,

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their capabilities, their customers and their suppliers

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through the lens of the SDGs,

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and the SDGs are human needs,

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therefore they're market opportunities.

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And the most clever companies, those with some courage,

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some foresight that begin to see their business not

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just in the walls of their companies

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but as the ecosystem in which their part of,

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this gives them a way of going after those problems.

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In global health we've brought down

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the number of children dying of Malaria,

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we brought down the incidents of HIV.

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We know that with that innovative perspective in both

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products and how we partner together,

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between public, private and social sector to deliver

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those product innovations, we can make progress.

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Perhaps the most interesting area is this focus on

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innovation for sustainable business models.

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This starts with owning the origins

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of things that have deep societal content,

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clean energy, preserved biodiversity.

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Owning the full cycle, the whole life cycle,

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of products so that we look in circular economy

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that we think about designing for re-usability.

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And then if we go, sort of move beyond that,

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how do we think about re-localizing,

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or regionalizing, supply chains today,

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that are stretched all around the world,

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so that we bring the societal benefits closer to home.

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We would argue that if you're

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capable as a company in doing this,

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it'll help you drive innovation, it'll help you think

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creatively about areas you've never seen before.