WEBVTT 1 00:00:00.750 --> 00:00:04.490 To win the 20's, companies need to think differently, 2 00:00:04.490 --> 00:00:07.760 broadly about the way we're delivering 3 00:00:07.760 --> 00:00:09.890 capitalism in the world today. 4 00:00:09.890 --> 00:00:12.170 We need business models that are much more aligned 5 00:00:12.170 --> 00:00:16.010 with the broader set of both customer needs, employee needs, 6 00:00:16.010 --> 00:00:18.047 and our environmental needs at this point. 7 00:00:18.047 --> 00:00:20.560 line:15% The common characteristic will be that 8 00:00:20.560 --> 00:00:23.020 line:15% good companies and good investments, 9 00:00:23.020 --> 00:00:25.990 deliver both competitive financial returns, 10 00:00:25.990 --> 00:00:27.330 and also help society meet 11 00:00:27.330 --> 00:00:29.730 some of it's most challenging problems. 12 00:00:29.730 --> 00:00:32.800 And this will require us to adopt new mindsets. 13 00:00:32.800 --> 00:00:35.690 We're required that we re-imagine corporate strategy. 14 00:00:35.690 --> 00:00:38.920 The risk of climate, the risk of the inequality 15 00:00:38.920 --> 00:00:40.680 that we have in the world today 16 00:00:40.680 --> 00:00:43.220 are creating pressures on businesses. 17 00:00:43.220 --> 00:00:45.370 From employees, who are looking for much, 18 00:00:45.370 --> 00:00:47.620 much more purpose filled companies, 19 00:00:47.620 --> 00:00:52.010 they're creating risk and concerns from investors 20 00:00:52.010 --> 00:00:54.600 who understand the direness 21 00:00:54.600 --> 00:00:57.420 and the urgency of the climate agenda, 22 00:00:57.420 --> 00:01:00.500 and they're creating risks from a customer perspective, 23 00:01:00.500 --> 00:01:03.950 who are demanding more and have the transparency 24 00:01:03.950 --> 00:01:07.460 to understand what they didn't understand before, 25 00:01:07.460 --> 00:01:10.160 about the products and the companies 26 00:01:10.160 --> 00:01:12.630 that they're actually choosing and not choosing 27 00:01:12.630 --> 00:01:13.720 today in the world. 28 00:01:13.720 --> 00:01:17.260 Product innovation, service innovation is key to meeting 29 00:01:17.260 --> 00:01:20.000 the wants, the needs the aspiration of the world 30 00:01:20.000 --> 00:01:23.100 as in bodied in the UN Sustainable Development Goals. 31 00:01:23.100 --> 00:01:25.100 The Sustainable Development Goals represent 32 00:01:25.100 --> 00:01:28.490 a shared universal set of aspirations. 33 00:01:28.490 --> 00:01:31.830 Therefore, we believe it's an incredibly useful tool 34 00:01:31.830 --> 00:01:35.060 for every company to take a look at their business, 35 00:01:35.060 --> 00:01:38.070 their capabilities, their customers and their suppliers 36 00:01:38.070 --> 00:01:39.423 through the lens of the SDGs, 37 00:01:39.423 --> 00:01:41.440 and the SDGs are human needs, 38 00:01:41.440 --> 00:01:43.500 therefore they're market opportunities. 39 00:01:43.500 --> 00:01:45.600 And the most clever companies, those with some courage, 40 00:01:45.600 --> 00:01:48.210 some foresight that begin to see their business not 41 00:01:48.210 --> 00:01:50.118 just in the walls of their companies 42 00:01:50.118 --> 00:01:52.040 but as the ecosystem in which their part of, 43 00:01:52.040 --> 00:01:54.420 this gives them a way of going after those problems. 44 00:01:54.420 --> 00:01:56.860 In global health we've brought down 45 00:01:56.860 --> 00:01:58.610 the number of children dying of Malaria, 46 00:01:58.610 --> 00:02:01.300 we brought down the incidents of HIV. 47 00:02:01.300 --> 00:02:04.620 We know that with that innovative perspective in both 48 00:02:04.620 --> 00:02:07.280 products and how we partner together, 49 00:02:07.280 --> 00:02:09.820 between public, private and social sector to deliver 50 00:02:09.820 --> 00:02:12.720 those product innovations, we can make progress. 51 00:02:12.720 --> 00:02:15.830 Perhaps the most interesting area is this focus on 52 00:02:15.830 --> 00:02:17.990 innovation for sustainable business models. 53 00:02:17.990 --> 00:02:21.220 This starts with owning the origins 54 00:02:21.220 --> 00:02:23.630 of things that have deep societal content, 55 00:02:23.630 --> 00:02:26.500 clean energy, preserved biodiversity. 56 00:02:26.500 --> 00:02:29.510 Owning the full cycle, the whole life cycle, 57 00:02:29.510 --> 00:02:32.050 of products so that we look in circular economy 58 00:02:32.050 --> 00:02:34.630 that we think about designing for re-usability. 59 00:02:34.630 --> 00:02:37.530 And then if we go, sort of move beyond that, 60 00:02:37.530 --> 00:02:41.810 how do we think about re-localizing, 61 00:02:41.810 --> 00:02:45.750 or regionalizing, supply chains today, 62 00:02:45.750 --> 00:02:47.430 that are stretched all around the world, 63 00:02:47.430 --> 00:02:51.400 so that we bring the societal benefits closer to home. 64 00:02:51.400 --> 00:02:53.320 We would argue that if you're 65 00:02:53.320 --> 00:02:55.630 capable as a company in doing this, 66 00:02:55.630 --> 00:02:59.260 it'll help you drive innovation, it'll help you think 67 00:02:59.260 --> 00:03:01.660 creatively about areas you've never seen before.