So we are here at AWS re:Invent
We are talking about the future of the automotive industry
and generative AI with two experts.
Maik Leuthold is with us here.
He is the manager of Gen AI and Advanced Analytics,
Digitalization and Processes at the BMW Group.
Andrej Levin is here as well,
Managing Director and Partner at BCG, Head of BCG X in Central Europe.
Glad to have you both here. Thanks for the time.
So Andrej, what is the effect that generative
AI is having on the automobile industry?
It was a tremendous unlock of innovation last year.
We have seen amongst all processes where we generate code,
where we generate text, we generate pictures.
GenAI has a right to play to support productivity of our workforce
and really changing the game. The disruptive energy.
I have observed in last year is something we have never seen before.
So pretty exciting.
It's very exciting.
So Maik, what are you seeing at the BMW Group?
How are you incorporating AI into the processes there?
Well, first of all, generative AI
is already all about BMW.
So we see a tremendous pull effect from our employees.
They want this-
They want this technology to happen at BMW.
They have like great sparks, great ideas
about where we can apply this technology.
So we see an extreme pull out of the whole organization.
I want to ask you, where you see the most potential?
So 2023, truly a banner year.
We're going to turn the page.
Where do you see the most potential, Andrej, for 2024?
2023 was an exciting experiment, but the bar will grow for 2024.
We have seen impatience for this trend of this technology
to deliver impact in bottom line. We will see a tremendous pull
to go from small use cases to big transformation.
So we are all about scale
in 2024. So it will be exciting to see this technology
with this now growing maturity to really change the game for many of us.
Maik, how do you see the new year?
Well, I mean, it's similar
as Andrej said.
Yeah, we see at BMW that everybody wants to try out
several use cases but now it's the time to scale it.
Yeah.
And we want to unlock the potential in basically two ways
at BMW. One is from the technology side, we want to create a generative
AI platform, to basically unlock the full potential in an organization.
And then on the second side, obviously for our employees, we want to enable them.
I want to get them in touch with the technology
because they have currently certain levels.
Yeah, some of them are already like, playing with the technology
and some of them haven't heard of ChatGPT yet.
Yeah.
We want to basically enable the whole organization
to use this technology in a transformative way.
Maik Leuthold, thank you very much.
Andrej Levin, thank you. Thank you.