WEBVTT

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We are here at AWS re:Invent.

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We are covering this
new era of generative AI.

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I am here with an expert, the head of
EQT Digital, Sven Törnkvist.

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Sven,
thank you so much for the time, in advance.

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Thank you.

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How does this year stand out to you, this

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amazing year of progress in generative AI?

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Well Deirdre it really is a Cambrian explosion
and, you know,

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seeing exponential technology
explode in your face is really something.

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And I think for us it's very exciting

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because we now- I can go from push to

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to actually responding to an insane pull
which is super exciting.

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So, Sven,

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if I'm in leadership

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at any given company, what is the advice
you are giving to me right now?

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So, if you're in a traditional company,
I would say start experimenting fiercely.

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You have a number of really exciting
use cases and jobs to be done

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and those are very,
very attractive to a lot of people.

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You can attract talent with it,
you can attract partners to it, you can

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you can use-
you know, make sure that you start working

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very interesting problems, right?

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That attracts a lot of great talent.
A little bit long term

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I think, you know,
you have to start thinking strategically,

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What does this mean? How can you innovate?

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How can you make your business model
future proof?

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How can you
make your product and service

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much more attractive and,
you know, differentiate.

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That's where the real value
from generative AI sits, I think.

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So that's the short term plan,

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and the long term plan.

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You have a background in technology.

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You've been investing for the past six.

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What has surprised even you as an expert
in those two fields?

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That would have to be the rate of change
that we're seeing right now,

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It's so crazy.

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Right.

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And very, very difficult to navigate
when it's this deep.

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However, also very, very exciting.

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And I think that will
play out. The winners

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the people who get this right
by experimenting fiercely

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and finding out first
what works, they will be the winners.

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Okay, good rate of change, headline, Sven Törnkvist

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Thank you very much.

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He is the head of EQT Digital.

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so we are here at age us reinvent.

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We are talking about
this new era of generative.

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I am here right now with the head of
acuity digital spend to test spend.

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Thank you so much for the time.
Great to be here.

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You are an expert.
You have a tech background.

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You've been investing for six years.

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What's the number one surprise to you
in a stand out year of gen progress?

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Well, there now really is now

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this is exponential defined

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and it's it's it's
just so exciting to see it up front

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when when everything is just shifting
from from push to pull.

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Everyone wants to talk about this stuff
and everyone else is excited.

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So so it is hugely exciting to be alive.

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Big prediction for next year. What is it

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we need to go from

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thinking to doing
and really do an experiment wildly

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within the company to identify the right
and the most valuable use cases.

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At the same time,
we need to start thinking about the mid

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and long term impact of jenn-air,
which that's probably more

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in the innovation window on the business
model, on product and service, and

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not so much in the productivity updates
you get from operational efficiency.

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Okay, now is now we like that.

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Fine thank you very much.

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Been turnquist there with us.

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He is the head of equity digital.