WEBVTT 00:00:00.480 --> 00:00:03.633 Industrial companies are facing a challenging dynamic right now. 00:00:03.633 --> 00:00:05.040 In many of their end markets 00:00:05.040 --> 00:00:08.172 demand is starting to soften, creating a clear imperative to 00:00:08.172 --> 00:00:08.840 reduce costs. 00:00:09.280 --> 00:00:12.013 Unfortunately, we often see leaders turning to the easy 00:00:12.013 --> 00:00:14.992 button, reducing travel budgets and stopping key initiatives 00:00:14.992 --> 00:00:17.872 that will actually result in growth and lay the groundwork 00:00:17.872 --> 00:00:18.800 for future success. 00:00:19.160 --> 00:00:22.409 At BCG, we encourage our clients to look at structural, 00:00:22.409 --> 00:00:25.948 sustainable cost measures that will set them up for the long 00:00:25.948 --> 00:00:29.197 term, looking at 0 basing the organization and budgets, 00:00:29.197 --> 00:00:32.214 looking at product costs and underlying complexity, 00:00:32.214 --> 00:00:35.637 evaluating the supply chain and procurement practices, and 00:00:35.637 --> 00:00:38.480 digitizing and automating back office processes. 00:00:38.800 --> 00:00:41.631 Companies that pull these levers, among others, will set 00:00:41.631 --> 00:00:44.811 themselves up for sustained cost reduction and allow themselves 00:00:44.811 --> 00:00:46.599 to act from a position of strength.