It's a multi-year journey for any automaker to navigate this
EV transition and allow EVs to get at scale and to have the
winning business model in place.
It's neither an easy or an obvious journey to navigate
whether you're a legacy automaker or a newer entrant.
And that's because there's recent headwinds
like slowing demand or product and production challenges
that are very real and evident today.
We remain confident that EV and EV components will have
attractive margin pools in the future.
However, those margins just aren't there today.
To continue to accelerate the the electric vehicle transition,
we must also accelerate the path to margin improvement.
And there's a whole series of levers that are available,
whether it be product design or dynamic pricing, new retail
models, manufacturing improvements, there's quite a
long list that's available to us and all will need to be
activated.
The key fundamentals underneath that will be around rigorous
prioritization and execution.
It'll be about pulling all organizational levers to get to
scale at speed.
It'll be about adapting and learning throughout the process.
You put all those pieces together and that's what gets us
excited about where the automotive industry is headed
and how this transition will play out.