WEBVTT 00:00:00.417 --> 00:00:03.753 It's a multi-year journey for any automaker to navigate this 00:00:03.753 --> 00:00:07.090 EV transition and allow EVs to get at scale and to have the 00:00:07.090 --> 00:00:08.842 winning business model in place. 00:00:09.342 --> 00:00:12.679 It's neither an easy or an obvious journey to navigate 00:00:12.679 --> 00:00:15.974 whether you're a legacy automaker or a newer entrant. 00:00:16.558 --> 00:00:19.019 And that's because there's recent headwinds 00:00:19.019 --> 00:00:22.230 like slowing demand or product and production challenges 00:00:22.230 --> 00:00:24.357 that are very real and evident today. 00:00:24.524 --> 00:00:27.444 We remain confident that EV and EV components will have 00:00:27.444 --> 00:00:29.487 attractive margin pools in the future. 00:00:30.613 --> 00:00:33.324 However, those margins just aren't there today. 00:00:33.700 --> 00:00:37.287 To continue to accelerate the the electric vehicle transition, 00:00:37.287 --> 00:00:40.498 we must also accelerate the path to margin improvement. 00:00:40.749 --> 00:00:43.877 And there's a whole series of levers that are available, 00:00:43.877 --> 00:00:47.130 whether it be product design or dynamic pricing, new retail 00:00:47.130 --> 00:00:50.008 models, manufacturing improvements, there's quite a 00:00:50.008 --> 00:00:53.136 long list that's available to us and all will need to be 00:00:53.136 --> 00:00:53.678 activated. 00:00:54.012 --> 00:00:57.557 The key fundamentals underneath that will be around rigorous 00:00:57.557 --> 00:00:59.225 prioritization and execution. 00:01:00.060 --> 00:01:04.522 It'll be about pulling all organizational levers to get to 00:01:04.522 --> 00:01:05.523 scale at speed. 00:01:06.232 --> 00:01:08.610 It'll be about adapting and learning throughout the process. 00:01:09.235 --> 00:01:12.072 You put all those pieces together and that's what gets us 00:01:12.072 --> 00:01:14.699 excited about where the automotive industry is headed 00:01:15.408 --> 00:01:17.285 and how this transition will play out.