WEBVTT

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We are in the midst of the
greatest disruption the

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automotive and mobility industry has
ever seen with the move from the

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internal combustion engine to
battery electric vehicles, the

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move to the software defined
vehicle, autonomous technologies

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and new retail experiences
fundamentally transforming the

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industry as we know it.

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But making this journey to this
exciting future is not going to

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be cheap.

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It's going to require companies
to dig deep to free up the

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resources they need to fund this
exciting journey ahead.

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Clearly cost
discipline has been a core focus

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of the automotive industry since
its beginning and clearly a lot

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has been done the last couple
years to navigate the

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challenges we had with the chip
crisis and COVID. It's been tough.

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But as we look ahead, we still
see opportunity for clients to

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do things differently, to do
things better.

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First, they have to move away
from an incremental approach to cost.

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It really requires a clean
sheet thinking about,

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given my ambition,
what can I afford?

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How can I most optimally utilize my
resources to deliver against that ambition?

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Secondly, it's not just about
changing the work.

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We have to look at where there may be
opportunities to eliminate work,

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to do things completely
differently that can then allow

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us to take those same resources
and repurpose them for more

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higher value add areas.

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And third and lastly, it's going
to require companies to engage

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with their entire partners and supply
chain to not just take out cost

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in a very commercial oriented
way, but work together to design

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out cost to eliminate cost in
the value chain together to

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create true win-win situations
which can only be done through

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collaborative partnerships.

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Companies who move forward in
2024 and embrace these three

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tenets can certainly make
great progress here and help

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fund this exciting journey
ahead.