WEBVTT

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What is your digital ecosystem ambition?

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Born out of the digital era,

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the modern customer demands a personalized experience,

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continuous innovation,

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a seamlessly integrated customer journey

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and digitally connected products to meet daily needs.

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Evolving in parallel have been traditional business models

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and partnerships,

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from rigid value chains to a network of partners

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and contributors.

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Customer expectations of digital technologies

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have proven to be the catalyst,

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driving companies to partner across different industries

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and regions in order to build new products and services,

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forming what we refer to as a digital ecosystem.

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In essence, everything is becoming smart,

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from homes and phones to factories and supply chains.

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Ambitious organizations need to understand

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how digital ecosystems are impacting their industry

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and if they are prepared to participate

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to gain a competitive advantage.

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Let's look at partnerships in the automotive industry.

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An automaker who traditionally had only a few partners

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through a joint venture,

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today has a fluid network of alliances,

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collaborations and joint ventures

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with as many as 40 or more partners

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across many different industries and countries

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to provide connected cars.

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Within these ecosystems,

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there are three different roles with distinct objectives

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that a participant could occupy;

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orchestrator, partner or contributor.

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The orchestrator is the primary customer contact point,

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integrating the product and services

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to fulfill the customer's need.

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A partner within the ecosystem

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will provide part of the integrated offering.

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Many companies will occupy the partner role

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offering their services through digital ecosystems

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that others orchestrate.

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A typical contributor provides solutions

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that can be scaled across different ecosystems

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and easily be integrated by orchestrators and partners.

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Finally, it's important to note

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that any role an organization has in one digital ecosystem

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may be different in another.

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For example, an insurance company can act as a contributor

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in one digital ecosystem but orchestrate another.