Marco, welcome.
Marco, What does the future of advertising and streaming
services look like?
Sure.
I mean, for Disney, clearly one of the things that we're super
focused on is personalization.
We have one of the largest streaming libraries across our
sports and original content.
So we always want to make sure that the creative that we put
out to our clients is going to be the most interactive, the
most engaging.
And another keyword we talk a lot about is personalization.
So those are things that we're really focused on at the current
moment because really the content of the ad is becoming as
important as the content that The Walt Disney Company puts out
there.
Great shows, great ads, great ad experiences equal a really,
really good relationship with our viewers and again, an
advantage for our advertisers.
How are you reaching out and engaging new customers?
So we are constantly thinking about, you know, what is, what
is the next iteration of engagement that we can bring to
the marketplace.
So Hulu, we've been doing, you know, original ad formats, which
our competitors are now, you know, copying us.
We were the first to launch the pause ad.
We were the first to launch the binge ad.
And now we're thinking about new ways to go to market to bring in
experiences that not only will bring people to the ad supported
platform for Disney Plus and Hulu, but also keep them there,
keep them engaged and interact with ads in a way that is,
again, I said, you know, more personalized, more of a
personalized.
Yeah, well, one that we're really excited about.
We actually just launched it.
It's with Brightline and it is Adver Gaming.
So we have our pilot 1st to market advertiser in Topgolf and
we're actually able to with the use of the remote control for
your connected TV have a interactive experience where
someone can actually go and play a golf game.
And then at the end of that they have the opportunity to go ahead
and book their top golf experience.
So again, it's really thinking about what's what's that moment
in time, what's going to basically bring in, you know,
the viewer into another interactive experience.
We're also working with a company called Curve as an
example, a sync ad.
So before you watch your show, you can get a carousel of the
clients products, the advertisers products.
You can go through it, decide which is the best for you that
you're interested in.
And then with the sync ad, you go directly to the client site,
serve the QR code and you're now in their environment and able to
shop.
So I would say shoppable commerce and interactive are
really the way that we're bringing new customers in.
Welcome.
Fascinating.
Thank you so much.
Absolutely.