WEBVTT

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Marco, welcome.

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Marco, What does the future of
advertising and streaming

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services look like?

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Sure.

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I mean, for Disney, clearly one
of the things that we're super

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focused on is personalization.

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We have one of the largest
streaming libraries across our

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sports and original content.

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So we always want to make sure
that the creative that we put

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out to our clients is going to
be the most interactive, the

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most engaging.

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And another keyword we talk a
lot about is personalization.

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So those are things that we're
really focused on at the current

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moment because really the
content of the ad is becoming as

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important as the content that
The Walt Disney Company puts out

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there.

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Great shows, great ads, great ad
experiences equal a really,

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really good relationship with
our viewers and again, an

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advantage for our advertisers.

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How are you reaching out and
engaging new customers?

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So we are constantly thinking
about, you know, what is, what

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is the next iteration of
engagement that we can bring to

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the marketplace.

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So Hulu, we've been doing, you
know, original ad formats, which

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our competitors are now, you
know, copying us.

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We were the first to launch the
pause ad.

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We were the first to launch the
binge ad.

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And now we're thinking about new
ways to go to market to bring in

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experiences that not only will
bring people to the ad supported

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platform for Disney Plus and
Hulu, but also keep them there,

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keep them engaged and interact
with ads in a way that is,

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again, I said, you know, more
personalized, more of a

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personalized.

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Yeah, well, one that we're
really excited about.

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We actually just launched it.

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It's with Brightline and it is
Adver Gaming.

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So we have our pilot 1st to
market advertiser in Topgolf and

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we're actually able to with the
use of the remote control for

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your connected TV have a
interactive experience where

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someone can actually go and play
a golf game.

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And then at the end of that they
have the opportunity to go ahead

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and book their top golf
experience.

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So again, it's really thinking
about what's what's that moment

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in time, what's going to
basically bring in, you know,

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the viewer into another
interactive experience.

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We're also working with a
company called Curve as an

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example, a sync ad.

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So before you watch your show,
you can get a carousel of the

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clients products, the
advertisers products.

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You can go through it, decide
which is the best for you that

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you're interested in.

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And then with the sync ad, you
go directly to the client site,

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serve the QR code and you're now
in their environment and able to

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shop.

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So I would say shoppable
commerce and interactive are

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really the way that we're
bringing new customers in.

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Welcome.

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Fascinating.

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Thank you so much.

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Absolutely.