WEBVTT 3bd11be5-eeca-44cf-9b69-395af70683d9-0 00:00:00.480 --> 00:00:03.240 The AI landscape is evolving very rapidly. 92107c01-829a-4c56-96d3-184ae4cfbe79-0 00:00:03.680 --> 00:00:07.828 We just launched a new research with 1,800 executives worldwide 92107c01-829a-4c56-96d3-184ae4cfbe79-1 00:00:07.828 --> 00:00:10.680 to take the pulse of executive minds on AI. d7c27b5c-c41d-42c1-818a-dbd522ca6aa5-0 00:00:11.080 --> 00:00:11.960 What did we find? 395dfeae-8679-4a3d-808a-6ca63a50534f-0 00:00:12.520 --> 00:00:16.880 Well, AI is a top priority for 75% of executives out there. d78d47e3-2bf8-4533-8e50-3812cf1f3abc-0 00:00:17.360 --> 00:00:21.829 That being said, only 25% of them say they have seen material d78d47e3-2bf8-4533-8e50-3812cf1f3abc-1 00:00:21.829 --> 00:00:24.280 impacts from AI in their P&L. 88ef60ce-bb5e-4ae9-94eb-9218e1051306-0 00:00:25.240 --> 00:00:28.398 Now when you unpack what separates those that have impact 88ef60ce-bb5e-4ae9-94eb-9218e1051306-1 00:00:28.398 --> 00:00:31.775 and those that don't, you find a couple of underlying sources 88ef60ce-bb5e-4ae9-94eb-9218e1051306-2 00:00:31.775 --> 00:00:34.880 that turn into a very robust AI-transformation playbook. 824d006d-9c04-4487-9fa2-d5038cba4f97-0 00:00:35.600 --> 00:00:38.240 The first one is actually focus. 67f9ae1b-fa68-40f6-ba18-148c2e84e63c-0 00:00:38.720 --> 00:00:42.508 The leaders focus on three initiatives, on average, versus 67f9ae1b-fa68-40f6-ba18-148c2e84e63c-1 00:00:42.508 --> 00:00:45.720 the rest of the group that go after at least six. 02c41856-72c8-4558-b4b2-3ef7f1b59ba5-0 00:00:46.440 --> 00:00:49.240 Then there's also the nature of the initiative that they pursue. 9cc9ea1a-3ba3-4006-be39-baddacbb651a-0 00:00:50.040 --> 00:00:53.262 The leaders really focused on reshaping, reinventing their 9cc9ea1a-3ba3-4006-be39-baddacbb651a-1 00:00:53.262 --> 00:00:56.265 processes and products and services with AI versus the 9cc9ea1a-3ba3-4006-be39-baddacbb651a-2 00:00:56.265 --> 00:00:59.160 others that are focusing on day-to-day productivity. f5f6d5d1-6116-46be-bce3-e9314e408e92-0 00:00:59.960 --> 00:01:02.240 A good analogy for that is light bulbs. 7534aac9-157c-4ace-b706-d52d3adeec35-0 00:01:02.240 --> 00:01:05.563 If you think of when electricity was invented, some people 7534aac9-157c-4ace-b706-d52d3adeec35-1 00:01:05.563 --> 00:01:08.605 invested in light bulbs for people to work longer and 7534aac9-157c-4ace-b706-d52d3adeec35-2 00:01:08.605 --> 00:01:09.000 longer. f9f1e24d-b318-466a-8a41-f3e22e57d6a4-0 00:01:09.400 --> 00:01:12.014 Other people invested in machines and reinvented the way f9f1e24d-b318-466a-8a41-f3e22e57d6a4-1 00:01:12.014 --> 00:01:12.840 they were working. f4236503-785a-47b9-9b61-4c463a0657cf-0 00:01:13.120 --> 00:01:16.153 And I think what we find is leaders invest in machines, not f4236503-785a-47b9-9b61-4c463a0657cf-1 00:01:16.153 --> 00:01:16.760 light bulbs. 6b0efe17-0284-4043-ac6d-9557cb6cd29b-0 00:01:17.640 --> 00:01:21.408 Another key dimension is the rigor that you take in doing the 6b0efe17-0284-4043-ac6d-9557cb6cd29b-1 00:01:21.408 --> 00:01:22.320 transformation. b5442158-c1e3-4031-a9f6-70563ac0496a-0 00:01:22.360 --> 00:01:23.600 It means how you track it. d0b8c008-07b5-4e24-8d9c-bc67ba8be970-0 00:01:23.920 --> 00:01:27.120 Many companies do not track anything on AI. Financial d0b8c008-07b5-4e24-8d9c-bc67ba8be970-1 00:01:27.120 --> 00:01:28.720 impact, operational impact— 85f23dbc-3361-4339-9287-dca51905675d-0 00:01:29.000 --> 00:01:30.320 that makes a huge difference. 8f998f71-91a7-44f7-bbf0-1d6793c6bd9f-0 00:01:30.800 --> 00:01:34.720 And last but not least, AI is a people-centric transformation. b95fe6d7-6cc4-4583-8b72-e0a017cced8d-0 00:01:35.000 --> 00:01:38.425 The leaders that see impact invest behind upskilling, b95fe6d7-6cc4-4583-8b72-e0a017cced8d-1 00:01:38.425 --> 00:01:42.357 operating model, transforming their workflows, and supporting b95fe6d7-6cc4-4583-8b72-e0a017cced8d-2 00:01:42.357 --> 00:01:43.880 them on that transition. 77cf3b6a-8707-4a42-9d5b-44c853c3aa17-0 00:01:45.040 --> 00:01:49.551 In 2025, it would be really hard to talk about AI without talking 77cf3b6a-8707-4a42-9d5b-44c853c3aa17-1 00:01:49.551 --> 00:01:50.440 about agents. 03b1d673-d46a-4c24-80fd-797749293eeb-0 00:01:50.520 --> 00:01:53.920 It's top of mind for more than 60% of executives. 496bfb3f-e0ae-4c79-8b8d-2cdfb387d23e-0 00:01:54.400 --> 00:01:57.382 The one thing you need to know about agents is that they are 496bfb3f-e0ae-4c79-8b8d-2cdfb387d23e-1 00:01:57.382 --> 00:01:58.360 not a silver bullet. 8aac1d55-a8ac-4dc3-a35d-ee0be7de6625-0 00:01:58.640 --> 00:02:01.635 They will not solve all of your integration and process 8aac1d55-a8ac-4dc3-a35d-ee0be7de6625-1 00:02:01.635 --> 00:02:03.080 complexities by themselves. 834dbde6-4052-4fbc-a2b6-c52bd38e23c1-0 00:02:03.360 --> 00:02:06.501 You need to go about implementing them with the same 834dbde6-4052-4fbc-a2b6-c52bd38e23c1-1 00:02:06.501 --> 00:02:09.761 level of focus, change management, and effort that you 834dbde6-4052-4fbc-a2b6-c52bd38e23c1-2 00:02:09.761 --> 00:02:11.480 would for other AI use cases.