WEBVTT

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- Artificial intelligence is smart,

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real smart.

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And like most smart things,

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it's getting smarter every hour,

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every second,

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every millisecond.

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You get the idea.

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Now we know all the benefits of AI,

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the question is,

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what about the risks?

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Like privacy invasions,

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prejudiced assumptions

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and loss of human control.

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Well, you've seen the headlines.

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But we are taking action.

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AI may be smart,

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but people are smarter.

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That's why we're taking a vow,

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a serious commitment to
make the knowns of AI known.

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Let's call this commitment
the BCG AI Code of Conduct.

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The first of its kind.

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A map for others to follow.

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Let's raise the industry's
ethical standard

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by being accountable for
what we make and make happen.

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Let's design elegant and efficient AI

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that maximizes value and
minimizes harm to the environment.

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Let's spread our knowledge

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by sharing our AI impact
studies with our clients.

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Let's grow our clients'
businesses the right way

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with solutions that boost machine learning

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and human thriving.

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This is not a prescription
or hopeful pledge.

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This is a commitment,

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a commitment to balance
advanced capability

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with basic humility,

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a commitment to live our purpose,

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to unlock the potential of
those who advance the world

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by ensuring AI brings good to the world.