WEBVTT 1 00:00:00.000 --> 00:00:01.830 (upbeat music) 2 00:00:01.830 --> 00:00:03.120 An idea on paper is great, 3 00:00:03.120 --> 00:00:06.810 but how do you structure that in a building site? 4 00:00:06.810 --> 00:00:09.780 So what we hear time and time again from our clients, 5 00:00:09.780 --> 00:00:11.820 what differentiates us in the market, 6 00:00:11.820 --> 00:00:14.010 is that we are much better in collaboration 7 00:00:14.010 --> 00:00:15.330 with our clients than others. 8 00:00:15.330 --> 00:00:17.610 That's what our clients like and love about us. 9 00:00:17.610 --> 00:00:20.600 So we took that at heart in our new office. 10 00:00:20.600 --> 00:00:23.070 (upbeat music continues) (graphic rustles) 11 00:00:23.070 --> 00:00:24.810 We felt it's time to make the move 12 00:00:24.810 --> 00:00:26.760 because we need to grow further, 13 00:00:26.760 --> 00:00:28.860 and we could not grow at our current place. 14 00:00:28.860 --> 00:00:30.930 But we also felt it's an opportunity 15 00:00:30.930 --> 00:00:32.760 to be ready for the next steps 16 00:00:32.760 --> 00:00:35.670 and to try a few things 17 00:00:35.670 --> 00:00:37.590 in terms of how we work with our clients 18 00:00:37.590 --> 00:00:39.390 and how we work with each other 19 00:00:39.390 --> 00:00:41.978 in a way that we could not achieve in this current office. 20 00:00:41.978 --> 00:00:43.770 (upbeat music continues) (graphic rustles) 21 00:00:43.770 --> 00:00:47.040 Consulting and BCG has been evolving. 22 00:00:47.040 --> 00:00:50.400 In the earlier days, it was a bit mystic, a bit black box. 23 00:00:50.400 --> 00:00:51.960 I think right now we are more, 24 00:00:51.960 --> 00:00:53.910 much more open, more transparent, 25 00:00:53.910 --> 00:00:55.968 and I think we need an office that fits that. 26 00:00:55.968 --> 00:00:57.300 (gentle music) 27 00:00:57.300 --> 00:01:02.300 I think that new space reflects the way that we work today 28 00:01:03.330 --> 00:01:05.880 and the values that we have as a company 29 00:01:05.880 --> 00:01:09.066 and the way that we appreciate and value our clients. 30 00:01:09.066 --> 00:01:11.295 (gentle music continues) (graphic rustles) 31 00:01:11.295 --> 00:01:14.037 (upbeat music) 32 00:01:14.037 --> 00:01:17.370 We differentiate, I think, from our competitors 33 00:01:17.370 --> 00:01:19.890 in that like working shoulder to shoulder 34 00:01:19.890 --> 00:01:22.650 and being very open and transparent, 35 00:01:22.650 --> 00:01:24.870 down to earth as well, in this country. 36 00:01:24.870 --> 00:01:26.070 And I think that is the culture 37 00:01:26.070 --> 00:01:29.517 that we want to even foster more with the new space. 38 00:01:29.517 --> 00:01:32.130 (upbeat music) (graphic rustles) 39 00:01:32.130 --> 00:01:35.280 One of the ways in which we create trust with our clients 40 00:01:35.280 --> 00:01:39.300 is by actually taking them away from their offices 41 00:01:39.300 --> 00:01:41.760 and bringing them into our offices, 42 00:01:41.760 --> 00:01:43.980 welcoming them into our home. 43 00:01:43.980 --> 00:01:47.430 And by now having an open 44 00:01:47.430 --> 00:01:50.220 and receiving environment to have them here 45 00:01:50.220 --> 00:01:52.770 for longer periods of time, 46 00:01:52.770 --> 00:01:57.060 that's going to massively build the trust that we have, 47 00:01:57.060 --> 00:02:00.480 and that will help us continue building that trust. 48 00:02:00.480 --> 00:02:03.300 We wanted our office to be an option for them 49 00:02:03.300 --> 00:02:05.730 once they land at Schiphol to come to our office, 50 00:02:05.730 --> 00:02:07.830 enjoy a coffee, we have phone booth for them 51 00:02:07.830 --> 00:02:10.170 so that they can just unwind, get settled, 52 00:02:10.170 --> 00:02:11.460 and be ready for the day. 53 00:02:11.460 --> 00:02:14.700 So even if they don't even have a meeting at BCG, 54 00:02:14.700 --> 00:02:17.730 we still felt this is a great hub next to the airport, 55 00:02:17.730 --> 00:02:20.400 and let's welcome our clients into our office 56 00:02:20.400 --> 00:02:21.659 whenever they want to. 57 00:02:21.659 --> 00:02:24.242 (gentle music)