WEBVTT 1 00:00:00.709 --> 00:00:03.292 (bright music) 2 00:00:05.100 --> 00:00:06.720 Well one of the core pillars of our own purpose 3 00:00:06.720 --> 00:00:09.240 is to be a innovation heartbeat for the world. 4 00:00:09.240 --> 00:00:11.790 But I think many factors are coming together 5 00:00:11.790 --> 00:00:14.340 where innovation could generally be front and center 6 00:00:14.340 --> 00:00:17.460 and Asian companies could become innovation exporters 7 00:00:17.460 --> 00:00:19.117 not innovation importers. 8 00:00:19.117 --> 00:00:22.110 What do you think we, in Asia, could do 9 00:00:22.110 --> 00:00:24.510 to become innovation exporter even faster? 10 00:00:24.510 --> 00:00:26.520 Any ideas on that? 11 00:00:26.520 --> 00:00:30.540 Oh, I would actually say that sometimes the best way 12 00:00:30.540 --> 00:00:34.200 to accelerate your innovation is to slow down a little bit. 13 00:00:34.200 --> 00:00:37.620 And this is going to sound counterintuitive but hear me out. 14 00:00:37.620 --> 00:00:40.860 Jihay Shin and I actually collected data on this in Korea. 15 00:00:40.860 --> 00:00:45.450 And we found that the most creative people 16 00:00:45.450 --> 00:00:48.660 were managed by supervisors who encouraged them 17 00:00:48.660 --> 00:00:50.970 to procrastinate a little bit. 18 00:00:50.970 --> 00:00:53.280 And they didn't do that because they wanted people 19 00:00:53.280 --> 00:00:56.370 to be lazy, or to shirk their responsibilities. 20 00:00:56.370 --> 00:00:59.040 They did it because they knew that under the pressure to 21 00:00:59.040 --> 00:01:02.010 be faster all the time, that people rush ahead with 22 00:01:02.010 --> 00:01:05.280 their first idea instead of waiting for their best idea. 23 00:01:05.280 --> 00:01:07.895 And they wanted to give people the freedom to incubate. 24 00:01:07.895 --> 00:01:10.980 That's not to say that you should sit around for nine years 25 00:01:10.980 --> 00:01:13.830 before you make a decision about which ideas to pursue. 26 00:01:13.830 --> 00:01:14.663 Right? 27 00:01:14.663 --> 00:01:18.540 But the data do tell us that on average your first 20 ideas 28 00:01:18.540 --> 00:01:20.790 are less creative than your next 20. 29 00:01:20.790 --> 00:01:23.130 And in fact you don't max out on peak creativity 30 00:01:23.130 --> 00:01:25.440 until you get at least 200 ideas on the table, 31 00:01:25.440 --> 00:01:28.140 for a typical problem that you're trying to solve. 32 00:01:28.140 --> 00:01:29.610 And most companies are literally 33 00:01:29.610 --> 00:01:31.530 an order of magnitude below that. 34 00:01:31.530 --> 00:01:32.850 You can see this, for example, Neeraj 35 00:01:32.850 --> 00:01:34.920 when we study innovation tournaments where 36 00:01:34.920 --> 00:01:37.507 companies organize contests to say, 37 00:01:37.507 --> 00:01:39.019 "let's give people a focus problem 38 00:01:39.019 --> 00:01:41.790 and we're going to let anybody in the company submit ideas 39 00:01:41.790 --> 00:01:42.960 for how to solve it. 40 00:01:42.960 --> 00:01:45.974 And then we'll just bet on the best ideas." 41 00:01:45.974 --> 00:01:48.557 (bright music)