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-: Well one of the core pillars of our own purpose
is to be a innovation heartbeat for the world.
But I think many factors are coming together
where innovation could generally be front and center
and Asian companies could become innovation exporters
not innovation importers.
What do you think we, in Asia, could do
to become innovation exporter even faster?
Any ideas on that?
-: Oh, I would actually say that sometimes the best way
to accelerate your innovation is to slow down a little bit.
And this is going to sound counterintuitive but hear me out.
Jihay Shin and I actually collected data on this in Korea.
And we found that the most creative people
were managed by supervisors who encouraged them
to procrastinate a little bit.
And they didn't do that because they wanted people
to be lazy, or to shirk their responsibilities.
They did it because they knew that under the pressure to
be faster all the time, that people rush ahead with
their first idea instead of waiting for their best idea.
And they wanted to give people the freedom to incubate.
That's not to say that you should sit around for nine years
before you make a decision about which ideas to pursue.
Right?
But the data do tell us that on average your first 20 ideas
are less creative than your next 20.
And in fact you don't max out on peak creativity
until you get at least 200 ideas on the table,
for a typical problem that you're trying to solve.
And most companies are literally
an order of magnitude below that.
You can see this, for example, Neeraj
when we study innovation tournaments where
companies organize contests to say,
"let's give people a focus problem
and we're going to let anybody in the company submit ideas
for how to solve it.
And then we'll just bet on the best ideas."
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