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<v ->Well one of the core pillars of our own purpose</v>

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is to be a innovation heartbeat for the world.

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But I think many factors are coming together

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where innovation could generally be front and center

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and Asian companies could become innovation exporters

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not innovation importers.

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What do you think we, in Asia, could do

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to become innovation exporter even faster?

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Any ideas on that?

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<v ->Oh, I would actually say that sometimes the best way</v>

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to accelerate your innovation is to slow down a little bit.

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And this is going to sound counterintuitive but hear me out.

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Jihay Shin and I actually collected data on this in Korea.

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And we found that the most creative people

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were managed by supervisors who encouraged them

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to procrastinate a little bit.

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And they didn't do that because they wanted people

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to be lazy, or to shirk their responsibilities.

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They did it because they knew that under the pressure to

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be faster all the time, that people rush ahead with

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their first idea instead of waiting for their best idea.

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And they wanted to give people the freedom to incubate.

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That's not to say that you should sit around for nine years

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before you make a decision about which ideas to pursue.

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Right?

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But the data do tell us that on average your first 20 ideas

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are less creative than your next 20.

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And in fact you don't max out on peak creativity

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until you get at least 200 ideas on the table,

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for a typical problem that you're trying to solve.

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And most companies are literally

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an order of magnitude below that.

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You can see this, for example, Neeraj

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when we study innovation tournaments where

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companies organize contests to say,

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"let's give people a focus problem

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and we're going to let anybody in the company submit ideas

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for how to solve it.

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And then we'll just bet on the best ideas."

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