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(bright music)
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Well one of the core pillars of our own purpose
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is to be a innovation heartbeat for the world.
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But I think many factors are coming together
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where innovation could generally be front and center
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and Asian companies could become innovation exporters
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not innovation importers.
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What do you think we, in Asia, could do
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to become innovation exporter even faster?
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Any ideas on that?
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Oh, I would actually say that sometimes the best way
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to accelerate your innovation is to slow down a little bit.
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And this is going to sound counterintuitive but hear me out.
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Jihay Shin and I actually collected data on this in Korea.
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And we found that the most creative people
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were managed by supervisors who encouraged them
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to procrastinate a little bit.
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And they didn't do that because they wanted people
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to be lazy, or to shirk their responsibilities.
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They did it because they knew that under the pressure to
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be faster all the time, that people rush ahead with
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their first idea instead of waiting for their best idea.
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And they wanted to give people the freedom to incubate.
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That's not to say that you should sit around for nine years
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before you make a decision about which ideas to pursue.
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Right?
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But the data do tell us that on average your first 20 ideas
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are less creative than your next 20.
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And in fact you don't max out on peak creativity
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until you get at least 200 ideas on the table,
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for a typical problem that you're trying to solve.
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And most companies are literally
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an order of magnitude below that.
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You can see this, for example, Neeraj
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when we study innovation tournaments where
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companies organize contests to say,
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"let's give people a focus problem
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and we're going to let anybody in the company submit ideas
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for how to solve it.
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And then we'll just bet on the best ideas."
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(bright music)