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- Tell me more about the DEFA.

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What is it about and how
did you come up with it?

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- The Digital Economic
Framework Agreement, the DEFA,

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is truly something we are very proud of.

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I don't think there's
any region in the world

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that's been able to come
together so quickly,

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and this is what the spirit of DEFA is -

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the ability for us to
integrate our region digitally.

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I think this is where partnering

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with a strong knowledge
partner like BCG has helped us.

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In a very short span of time,

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we were able to garner
the data that we needed.

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The other important thing we needed

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was we needed to go and scour,

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what are some of the other
digital agreements out there?

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I think there were roughly
about 30 agreements

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that we made a very deep study into

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to pick up the best practices

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of what we need to
incorporate in our own DEFA.

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But the most important
element of our journey

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was the ability for us

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to very quickly harness
what private sector wants,

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both small, medium sized, large
local players in the region,

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as well as global players that
are operating in our region.

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What is it that's going
to make a difference

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in their decision making,

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and what are they expecting us

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to be putting into this agreements

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that's going to be impactful

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to their own growth and development?

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And I think once we had that information

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and once we showed some of
this clarity to the leaders,

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it was so easy for us to
get the commitment from them

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that this is the way to go.