- Could you talk to us a little bit
about two to three trends in retail innovation
you're tracking most closely and looking forward to?
- We are looking very much at our customer behavior,
and we are seeing a trend of our customers
to actually be engaging more in inspiration and storytelling
than in just, you know, pure transaction.
So that's one of the key things
I'm very much looking forward to,
that retail becomes more inspirational again,
regardless if it's online, offline.
And to actually continue innovating
with new, good, curated,
audience-related customer experiences.
We are collaborating more and more with our brand partners,
and also other retail partners
in order to actually optimize the supply chain
and do better for the customer.
- Could you talk a little bit more
about what Zalando is doing here
to really lead the charge on customer innovation?
- One of the key things that we are doing
is that we have actually reshuffled
our whole front-end experience.
Assuming that you are an avid customer of Zalando,
you will have realized
that already one of the first placements on our website
is now called Stories on Zalando.
So instead of looking at the pure transaction,
we are seeking ways
to identify specific cultural audiences on Zalando,
that we serve better assortment,
better matching their needs and requirements,
and actually engaging more on inspiration
than basically just let's say getting a good deal.
- Could you share some examples
on how you bring some of that
to what your brand partners are offering your customers?
- One area to collaborate
will be joint inspirational storytelling,
as mentioned before.
And the other key area will be B2B.
So you called out the marketplace.
I mean, that has been a model
that we started developing for fashion in 2014.
It wasn't super easy for us
and for our brand partners all the time.
And now we are actually
even starting to open up our logistics,
not only to our brand partners
and their own, let's say, dot com,
but also to their fulfillment
for other retailers and marketplaces.
(gentle music)