WEBVTT

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- Could you talk to us a little bit

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about two to three trends
in retail innovation

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you're tracking most closely
and looking forward to?

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- We are looking very much
at our customer behavior,

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and we are seeing a trend of our customers

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to actually be engaging more
in inspiration and storytelling

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than in just, you know, pure transaction.

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So that's one of the key things

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I'm very much looking forward to,

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that retail becomes more
inspirational again,

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regardless if it's online, offline.

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And to actually continue innovating

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with new, good, curated,

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audience-related customer experiences.

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We are collaborating more and
more with our brand partners,

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and also other retail partners

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in order to actually
optimize the supply chain

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and do better for the customer.

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- Could you talk a little bit more

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about what Zalando is doing here

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to really lead the charge
on customer innovation?

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- One of the key things that we are doing

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is that we have actually reshuffled

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our whole front-end experience.

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Assuming that you are an
avid customer of Zalando,

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you will have realized

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that already one of the first
placements on our website

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is now called Stories on Zalando.

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So instead of looking
at the pure transaction,

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we are seeking ways

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to identify specific cultural
audiences on Zalando,

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that we serve better assortment,

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better matching their
needs and requirements,

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and actually engaging more on inspiration

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than basically just let's
say getting a good deal.

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- Could you share some examples

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on how you bring some of that

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to what your brand partners
are offering your customers?

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- One area to collaborate

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will be joint inspirational storytelling,

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as mentioned before.

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And the other key area will be B2B.

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So you called out the marketplace.

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I mean, that has been a model

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that we started developing
for fashion in 2014.

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It wasn't super easy for us

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and for our brand partners all the time.

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And now we are actually

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even starting to open up our logistics,

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not only to our brand partners

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and their own, let's say, dot com,

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but also to their fulfillment

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for other retailers and marketplaces.

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(gentle music)