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Customer centricity,

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if you bring it together,

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is not a buzzword anymore.

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There's no excuse anymore

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to just make it a

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a cool slide,

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to a theme or purpose,

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It is hard work.

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It starts with the foundation

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of creating the data,

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It follows by the question,

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how to make this data

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accessible to the business,

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But then it's all about

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making every decision point

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in sales and marketing,

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being steered by the same

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and transparent view

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about your customers needs.