Customer centricity,
if you bring it together,
is not a buzzword anymore.
There's no excuse anymore
to just make it a
a cool slide,
to a theme or purpose,
It is hard work.
It starts with the foundation
of creating the data,
It follows by the question,
how to make this data
accessible to the business,
But then it's all about
making every decision point
in sales and marketing,
being steered by the same
and transparent view
about your customers needs.