WEBVTT 1 00:00:17.320 --> 00:00:19.330 line:15% I'm here to introduce Anne Bennett 2 00:00:19.330 --> 00:00:21.870 line:15% who ran the very successful journeys program 3 00:00:21.870 --> 00:00:23.593 line:15% at a major Australian bank. 4 00:00:28.030 --> 00:00:32.150 We had four key objectives, firstly, to improve NPS, 5 00:00:32.150 --> 00:00:36.320 secondly to decrease cost, thirdly to improve revenue, 6 00:00:36.320 --> 00:00:39.380 and finally, to move to agile continuous delivery 7 00:00:39.380 --> 00:00:42.330 and more frequent releases into the hands of our customers. 8 00:00:46.730 --> 00:00:48.690 The overall impact was significant. 9 00:00:48.690 --> 00:00:52.480 It was publicly reported and disclosed to the market. 10 00:00:52.480 --> 00:00:56.950 We saw anywhere between a 10-30 point uplift in NPS, 11 00:00:56.950 --> 00:01:00.120 a 15-20% in reduction in cost. 12 00:01:00.120 --> 00:01:04.550 We saved over 400,000 hours for our frontline teams. 13 00:01:04.550 --> 00:01:08.820 And we did get our agile ways of working 2-3 times faster 14 00:01:08.820 --> 00:01:10.470 than traditional ways of working. 15 00:01:15.100 --> 00:01:17.220 One of the specific examples 16 00:01:17.220 --> 00:01:19.430 is the Everyday Business Account 17 00:01:19.430 --> 00:01:22.010 which was completely digitized end to end 18 00:01:22.010 --> 00:01:24.880 from days to being mere minutes. 19 00:01:24.880 --> 00:01:27.620 For business customers a chatbot was launched 20 00:01:27.620 --> 00:01:31.770 which can answer more than 30,000 different question types. 21 00:01:31.770 --> 00:01:33.860 For direct superannuation accounts 22 00:01:33.860 --> 00:01:37.083 we digitized those from 14 days to one day. 23 00:01:37.940 --> 00:01:40.910 Initially we started with a proof of concept. 24 00:01:40.910 --> 00:01:44.660 By the sixth month we were up to ten journeys 25 00:01:44.660 --> 00:01:47.420 with many, many teams delivering something 26 00:01:47.420 --> 00:01:49.763 into the hands of customers every 90 days. 27 00:01:54.030 --> 00:01:56.670 We really broke down organizational silos. 28 00:01:56.670 --> 00:02:00.110 So whilst organizations are structured vertically, 29 00:02:00.110 --> 00:02:03.050 work tends to happen for customers horizontally. 30 00:02:03.050 --> 00:02:06.300 So the customer journey teams were like mini teams 31 00:02:06.300 --> 00:02:09.003 who worked end-to-end across the organization. 32 00:02:13.400 --> 00:02:16.920 It really took a full 18 months for the organization 33 00:02:16.920 --> 00:02:21.500 to be self-sufficient and for BCG to have trained our teams 34 00:02:21.500 --> 00:02:23.553 to work autonomously in this way. 35 00:02:28.430 --> 00:02:30.790 It was really important that we kept 36 00:02:30.790 --> 00:02:34.820 governance really light but very tight. 37 00:02:34.820 --> 00:02:37.860 So the teams received funding for 90 days. 38 00:02:37.860 --> 00:02:39.410 As long as they delivered their outcomes 39 00:02:39.410 --> 00:02:42.280 they received funding for another 90 days. 40 00:02:42.280 --> 00:02:44.610 They were allowed to call out anything that got stuck 41 00:02:44.610 --> 00:02:46.580 on their backlog, their roadblocks, 42 00:02:46.580 --> 00:02:49.890 and everything would be resolved for them within 24 hours 43 00:02:49.890 --> 00:02:53.840 or escalated to the CEO within 72 hours. 44 00:02:53.840 --> 00:02:54.940 Another learning was that 45 00:02:54.940 --> 00:02:57.630 the right resourcing is non-negotiable. 46 00:02:57.630 --> 00:03:00.650 This program was important to the entire organization 47 00:03:00.650 --> 00:03:02.760 and even had visibility with the board. 48 00:03:02.760 --> 00:03:06.240 So we always had the best people come 49 00:03:06.240 --> 00:03:08.463 and work with the customer journey teams. 50 00:03:12.410 --> 00:03:16.820 Focus relentlessly on speed and outcomes. 51 00:03:16.820 --> 00:03:19.360 Really small wins build together 52 00:03:19.360 --> 00:03:21.270 as long as you stay focused on something 53 00:03:21.270 --> 00:03:23.670 into customers' hands every 90 days. 54 00:03:23.670 --> 00:03:27.033 It helps you build momentum for your whole organization. 55 00:03:31.310 --> 00:03:33.690 There were three key things we were looking for. 56 00:03:33.690 --> 00:03:36.660 One, someone with a really solid methodology 57 00:03:36.660 --> 00:03:37.960 to be able to scale this way 58 00:03:37.960 --> 00:03:40.050 of working across an organization. 59 00:03:40.050 --> 00:03:41.840 Secondly, we were looking for someone 60 00:03:41.840 --> 00:03:45.240 who could apply that method within our cultural context. 61 00:03:45.240 --> 00:03:47.030 And last of all, we were looking for someone 62 00:03:47.030 --> 00:03:50.870 who would help us build our own capabilities. 63 00:03:50.870 --> 00:03:52.770 We went through a really rigorous process, 64 00:03:52.770 --> 00:03:55.580 we went with BCG as our transformation partner 65 00:03:55.580 --> 00:03:57.043 on this particular program. 66 00:04:01.060 --> 00:04:02.450 Would I do it all again? 67 00:04:02.450 --> 00:04:06.503 Yes, absolutely, the results alone speak for themselves.