WEBVTT

1
00:00:00.120 --> 00:00:03.000
When we thought about the
art at our AamchiVerse, we were very keen

2
00:00:03.000 --> 00:00:06.680
to have a visual language
that resonates with BCG and its values.

3
00:00:06.680 --> 00:00:08.960
So we took a cue from our founder, Bruce
Henderson,

4
00:00:08.960 --> 00:00:10.640
who was inspired by Archimedes,

5
00:00:10.640 --> 00:00:15.000
who said, “Give me a lever long enough
and a place to stand, and I would move the world.”

6
00:00:15.000 --> 00:00:18.200
Bruce believed that
we have a place to stand, and that is BCG.

7
00:00:18.200 --> 00:00:22.080
And so we couldn't think of a better theme
for our collection than a place to stand.

8
00:00:22.080 --> 00:00:24.960
This collection celebrates
many important themes and topics

9
00:00:24.960 --> 00:00:27.320
that are really at the heart of
BCG world over

10
00:00:27.320 --> 00:00:31.560
diversity, inclusion,
sustainability, and social impact.

11
00:00:31.560 --> 00:00:35.600
And it allows us, as BCG, to offer a place
to stand to a number of young artists

12
00:00:35.600 --> 00:00:40.680
from India, many of whom are restoring
traditional craft forms like Madhubani and Gond,

13
00:00:40.680 --> 00:00:43.600
while others are working in
new mediums like electronic waste.

14
00:00:43.600 --> 00:00:46.600
We hope you pause for a moment and
discover and enjoy the art.