When we thought about the art at our AamchiVerse, we were very keen
to have a visual language that resonates with BCG and its values.
So we took a cue from our founder, Bruce Henderson,
who was inspired by Archimedes,
who said, “Give me a lever long enough and a place to stand, and I would move the world.”
Bruce believed that we have a place to stand, and that is BCG.
And so we couldn't think of a better theme for our collection than a place to stand.
This collection celebrates many important themes and topics
that are really at the heart of BCG world over
diversity, inclusion, sustainability, and social impact.
And it allows us, as BCG, to offer a place to stand to a number of young artists
from India, many of whom are restoring traditional craft forms like Madhubani and Gond,
while others are working in new mediums like electronic waste.
We hope you pause for a moment and discover and enjoy the art.