WEBVTT

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- As we have, you know, the
manufacturing facilities

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where we produce amazing
therapies for our patients,

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we are building our digital
factories where we produce data

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and digital solutions.

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Soft Music

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- You mentioned

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that you embarked on a
large digital transformation

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to fulfill your mission.

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What is it about,

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and what are the impacts
you're aiming for?

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- Yeah. A couple of years ago,

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we created a new operative model.

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We created a new function called Data,

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Digital & Technology.

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And this is the function
that I'm leading,

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where we basically embed
into the business, resources,

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I mean people

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and budget to really accelerate

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the digital transformation
in all functions.

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And at the same time, we created a,

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we created a stronger core

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to really accelerate value
right across the value

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chain and connect the dots.

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When we designed the new
organization, we realized

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that more than 80%

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of our digital workforce was externalized.

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And so if you have a bold ambition,

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like being a three stars Michelin chef,

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you don't outsource your kitchen.

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You want to have the best sous
chef with you, the best crew

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you want to source, you
know, the best ingredients.

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And I think, you know,
this is very similar

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to a digital journey.

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You need to own the critical
capabilities that are relevant

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to succeeding long term.

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And that also required, you
know, a massive insourcing.

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That's the reason why we created

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what we call Innovation
Capability Centers.

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Those are our digital factories.

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As we have, you know, the
manufacturing facilities

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where we produce amazing
therapies for our patients.

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We are building our digital
factories where we produce data

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and digital solutions

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to create value across the organization.

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So we have basically a scientific pipeline

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and we have a digital pipeline.

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And the big shift for the
organization was really to

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think in short term about
again, how to deliver value

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with a minimal investment.

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This concept of MVP

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and how actually you are
committed right

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to scale the value across the organization

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with further releases
that change completely

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how we prioritize basically
investment in the organization.

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And we are very focused on the
value that we want to create.

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And for us, value is an equation

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of three dimensions: is being better,

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faster, and more efficient.

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- I really like the value focus,

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and my feeling is many
haven't got that right.

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- And it's complicated because
creating value in the

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commercial organization

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and investing more on, you
know, customer experience

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or personalization, ultimately
is not directly linked

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to more revenues, right?

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So you need to find new ways

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to really measure the
impact of your investment.

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Soft Music