- As we have, you know, the manufacturing facilities
where we produce amazing therapies for our patients,
we are building our digital factories where we produce data
and digital solutions.
Soft Music
- You mentioned
that you embarked on a large digital transformation
to fulfill your mission.
What is it about,
and what are the impacts you're aiming for?
- Yeah. A couple of years ago,
we created a new operative model.
We created a new function called Data,
Digital & Technology.
And this is the function that I'm leading,
where we basically embed into the business, resources,
I mean people
and budget to really accelerate
the digital transformation in all functions.
And at the same time, we created a,
we created a stronger core
to really accelerate value right across the value
chain and connect the dots.
When we designed the new organization, we realized
that more than 80%
of our digital workforce was externalized.
And so if you have a bold ambition,
like being a three stars Michelin chef,
you don't outsource your kitchen.
You want to have the best sous chef with you, the best crew
you want to source, you know, the best ingredients.
And I think, you know, this is very similar
to a digital journey.
You need to own the critical capabilities that are relevant
to succeeding long term.
And that also required, you know, a massive insourcing.
That's the reason why we created
what we call Innovation Capability Centers.
Those are our digital factories.
As we have, you know, the manufacturing facilities
where we produce amazing therapies for our patients.
We are building our digital factories where we produce data
and digital solutions
to create value across the organization.
So we have basically a scientific pipeline
and we have a digital pipeline.
And the big shift for the organization was really to
think in short term about again, how to deliver value
with a minimal investment.
This concept of MVP
and how actually you are committed right
to scale the value across the organization
with further releases that change completely
how we prioritize basically investment in the organization.
And we are very focused on the value that we want to create.
And for us, value is an equation
of three dimensions: is being better,
faster, and more efficient.
- I really like the value focus,
and my feeling is many haven't got that right.
- And it's complicated because creating value in the
commercial organization
and investing more on, you know, customer experience
or personalization, ultimately is not directly linked
to more revenues, right?
So you need to find new ways
to really measure the impact of your investment.
Soft Music