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"Half the money I spend

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on advertising is wasted.

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The trouble is, I don't know which half."

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Staying ahead of competition

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depends on making the right allocation of commercial budget.

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But where is ROI the highest?

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Marketing, sales, pricing, or services?

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And in which BU, product line, and region?

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While you deliberate back and forth,

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the pressure continues to intensify

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from demanding customer requirements, competitors,

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and rising shareholder expectations.

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This makes commercial organizations

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the new burning platform.

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It is time to step up the game.

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That's why we developed RoCI.

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The Return on Commercial Investment.

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It aggregates all commercial KPIs

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across marketing, sales, pricing, and services

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into one unified, overarching commercial metric

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and helps to understand where you stand.

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RoCI sheds light on what to cut,

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what to keep,

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and where to double down.

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And maximizing RoCI means maximizing shareholder value.

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The strong correlation has been proven across industries.

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BCG's Commercial Accelerator team helps

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to increase your RoCI.

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The vehicle is holistic commercial transformation

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using diagnoses and benchmarking

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to uncover and solve commercial challenges.

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The result is up to 20% higher revenue growth

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and ten percentage points margin increase.

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So reach out to the Commercial Accelerator team

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for an initial discussion

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and to start an opportunity sprint.

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Let's get your business in the fast lane.