WEBVTT 1 00:00:00.757 --> 00:00:01.847 "Half the money I spend 2 00:00:01.847 --> 00:00:04.217 on advertising is wasted. 3 00:00:04.217 --> 00:00:09.213 The trouble is, I don't know which half." 4 00:00:09.213 --> 00:00:11.780 Staying ahead of competition 5 00:00:11.780 --> 00:00:15.290 depends on making the right allocation of commercial budget. 6 00:00:15.290 --> 00:00:18.100 But where is ROI the highest? 7 00:00:18.100 --> 00:00:22.290 Marketing, sales, pricing, or services? 8 00:00:22.290 --> 00:00:25.990 And in which BU, product line, and region? 9 00:00:25.990 --> 00:00:28.170 While you deliberate back and forth, 10 00:00:28.170 --> 00:00:30.600 the pressure continues to intensify 11 00:00:30.600 --> 00:00:33.710 from demanding customer requirements, competitors, 12 00:00:33.710 --> 00:00:36.630 and rising shareholder expectations. 13 00:00:36.630 --> 00:00:38.890 This makes commercial organizations 14 00:00:38.890 --> 00:00:41.160 the new burning platform. 15 00:00:41.160 --> 00:00:43.730 It is time to step up the game. 16 00:00:43.730 --> 00:00:46.210 That's why we developed RoCI. 17 00:00:46.210 --> 00:00:48.560 The Return on Commercial Investment. 18 00:00:48.560 --> 00:00:51.140 It aggregates all commercial KPIs 19 00:00:51.140 --> 00:00:55.590 across marketing, sales, pricing, and services 20 00:00:55.590 --> 00:00:59.110 into one unified, overarching commercial metric 21 00:00:59.110 --> 00:01:01.985 and helps to understand where you stand. 22 00:01:03.768 --> 00:01:06.520 RoCI sheds light on what to cut, 23 00:01:06.520 --> 00:01:07.580 what to keep, 24 00:01:07.580 --> 00:01:09.560 and where to double down. 25 00:01:09.560 --> 00:01:14.280 And maximizing RoCI means maximizing shareholder value. 26 00:01:14.280 --> 00:01:17.605 The strong correlation has been proven across industries. 27 00:01:19.196 --> 00:01:22.020 BCG's Commercial Accelerator team helps 28 00:01:22.020 --> 00:01:23.950 to increase your RoCI. 29 00:01:23.950 --> 00:01:27.370 The vehicle is holistic commercial transformation 30 00:01:27.370 --> 00:01:29.790 using diagnoses and benchmarking 31 00:01:29.790 --> 00:01:33.020 to uncover and solve commercial challenges. 32 00:01:33.020 --> 00:01:36.560 The result is up to 20% higher revenue growth 33 00:01:36.560 --> 00:01:39.670 and ten percentage points margin increase. 34 00:01:39.670 --> 00:01:42.940 So reach out to the Commercial Accelerator team 35 00:01:42.940 --> 00:01:44.290 for an initial discussion 36 00:01:44.290 --> 00:01:47.575 and to start an opportunity sprint. 37 00:01:47.575 --> 00:01:50.323 Let's get your business in the fast lane.