WEBVTT

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<v ->Four out of five cargo owners are ready</v>

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to pay for green shipping,

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unlocking a $10 billion market opportunity.

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(gentle music)

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But here's the catch.

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While industry leaders are surging forward,

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many are stuck in the status quo.

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The question for every shipping company is clear:

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Will you act now or will you be left behind?

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Frontrunners amongst cargo owners representing industries

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like food and beverage, healthcare,

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and fashion are reshaping the landscape.

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They're not waiting for regulation.

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They're investing in green shipping

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to secure a competitive advantage.

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One in three are willing to pay more than 10% more

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for green shipping solutions.

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And meanwhile, laggards remain paralyzed,

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waiting for mandates.

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Despite some momentum,

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growth remains slow.

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Costs remain high, regulation remains unclear,

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and 20% of cargo owners say

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that they haven't even been approached

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to discuss their green shipping solutions.

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To tap into this multi-billion-dollar market opportunity,

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carriers must take decisive steps,

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starting with mastering alternative fuels

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by staying ahead of evolving regulation and technologies

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while ensuring a clear and actionable roadmap is in place.

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Equally important is securing green fuels at scale,

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where strategic sourcing becomes critical

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to maintaining cost competitiveness

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in such a dynamic market.

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And finally, building trust

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through transparency is essential.

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50% of customers rank clear pricing and traceability

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as their top priorities.

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The green shipping wave is growing.

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Don't wait for regulation to define your future.

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Lead the change,

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capture the value,

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and secure your place at the forefront

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of sustainable maritime shipping.

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The time to act is now.