WEBVTT 1 00:00:00.240 --> 00:00:03.320 Generative AI will fundamentally transform customer service, 2 00:00:03.520 --> 00:00:06.280 and chatbots are at the forefront. 3 00:00:06.280 --> 00:00:08.440 Companies are realizing this new technology 4 00:00:08.440 --> 00:00:11.440 can reduce costs by up to 80%. 5 00:00:12.000 --> 00:00:14.600 Within a year we’ll begin to see a new breed 6 00:00:14.600 --> 00:00:17.960 of intelligent conversational chatbots for customer support. 7 00:00:23.640 --> 00:00:24.920 Generative AI, 8 00:00:24.920 --> 00:00:26.200 conversational AI 9 00:00:26.200 --> 00:00:27.640 empowers you to engage 10 00:00:27.640 --> 00:00:29.200 in a very natural dialog 11 00:00:29.200 --> 00:00:31.600 directly with your customer’s conversation 12 00:00:31.800 --> 00:00:34.800 that is founded on your company's entire well of knowledge. 13 00:00:35.720 --> 00:00:37.920 So every interaction can be faster, 14 00:00:37.920 --> 00:00:39.960 more efficient, more responsive 15 00:00:39.960 --> 00:00:41.520 and highly personalized. 16 00:00:41.920 --> 00:00:45.800 While the chatbot also learns and improves from explicit user feedback. 17 00:00:47.640 --> 00:00:50.640 Yes, companies need to rethink their customer support. 18 00:00:50.640 --> 00:00:52.640 They need to gather existing documentation 19 00:00:52.640 --> 00:00:54.200 like troubleshooting instructions, 20 00:00:54.360 --> 00:00:57.360 product manuals and call center workflows, 21 00:00:57.600 --> 00:01:00.440 then embed it all in an updated company knowledge base. 22 00:01:01.680 --> 00:01:04.680 Building a conversational chatbot from here is straightforward. 23 00:01:04.840 --> 00:01:07.760 With no wait times, 24-7 access 24 00:01:07.760 --> 00:01:10.640 and 100% recall of support information. 25 00:01:10.640 --> 00:01:12.840 It's vital to your success. 26 00:01:12.840 --> 00:01:15.200 But where do you start? 27 00:01:15.200 --> 00:01:17.760 Understand your customer’s journey. 28 00:01:17.760 --> 00:01:20.880 What are your existing sales and support touchpoints with customers 29 00:01:21.120 --> 00:01:24.120 and what are the pain points you need to solve for? 30 00:01:24.240 --> 00:01:26.760 Use that understanding to train your model. 31 00:01:26.760 --> 00:01:28.640 Gather existing documents and data 32 00:01:28.640 --> 00:01:29.960 to train your AI model 33 00:01:29.960 --> 00:01:32.640 for the most efficient and personalized experiences. 34 00:01:33.480 --> 00:01:35.840 Continuously refine your knowledge base. 35 00:01:35.840 --> 00:01:38.360 Address knowledge gaps with a human-in-the-loop process 36 00:01:38.360 --> 00:01:41.360 that identifies and closes them. 37 00:01:42.040 --> 00:01:44.400 The ultimate target is a chatbot that responds 38 00:01:44.400 --> 00:01:48.200 not just to support issues, but that can actually help sell. 39 00:01:48.880 --> 00:01:50.880 It can prompt outbound messages, 40 00:01:50.880 --> 00:01:52.920 optimize what each customer is seeing, 41 00:01:53.160 --> 00:01:57.160 and intelligently oversee the marketing, sales and support funnel.