WEBVTT 1 00:00:00.204 --> 00:00:01.310 (dramatic music) 2 00:00:01.310 --> 00:00:04.320 Achieving greatness is like conquering a peak. 3 00:00:04.320 --> 00:00:06.850 It requires outstanding performance. 4 00:00:06.850 --> 00:00:09.270 For businesses, this used to mean delivering 5 00:00:09.270 --> 00:00:11.030 outstanding shareholder return 6 00:00:11.030 --> 00:00:13.680 in a global system with stable rules, 7 00:00:13.680 --> 00:00:16.430 but social tension, economic nationalism, 8 00:00:16.430 --> 00:00:20.120 and technological revolution have redefined our era. 9 00:00:20.120 --> 00:00:22.470 To thrive in ever-changing environments, 10 00:00:22.470 --> 00:00:25.490 businesses must forge new paths forward. 11 00:00:25.490 --> 00:00:27.680 Conquering a peak takes a new meaning. 12 00:00:27.680 --> 00:00:30.130 Being great is no longer good enough. 13 00:00:30.130 --> 00:00:32.050 To lead in this new reality, 14 00:00:32.050 --> 00:00:34.560 companies need to go beyond great, 15 00:00:34.560 --> 00:00:36.830 and leaders need a playbook of strategies 16 00:00:36.830 --> 00:00:38.050 to help them prosper, 17 00:00:38.050 --> 00:00:41.560 covering the many different pathways to master this ascent 18 00:00:41.560 --> 00:00:43.670 along three major directions: 19 00:00:43.670 --> 00:00:46.010 growing beyond, operating beyond, 20 00:00:46.010 --> 00:00:47.713 and organizing beyond. 21 00:00:50.230 --> 00:00:51.450 Getting and staying on top 22 00:00:51.450 --> 00:00:53.400 of this new era involves delivering, 23 00:00:53.400 --> 00:00:55.130 not just shareholder returns, 24 00:00:55.130 --> 00:00:58.160 but a positive impact to all stakeholders. 25 00:00:58.160 --> 00:01:00.550 Doing good is not a side business. 26 00:01:00.550 --> 00:01:01.930 You must embed purpose 27 00:01:01.930 --> 00:01:04.050 into the core of your business strategy, 28 00:01:04.050 --> 00:01:06.550 product innovation, and operating model 29 00:01:06.550 --> 00:01:09.409 to create advantage and drive value. 30 00:01:09.409 --> 00:01:12.650 (bell ringing) 31 00:01:12.650 --> 00:01:15.360 In our digitized world, we increasingly look 32 00:01:15.360 --> 00:01:18.020 for all-in solutions and experiences. 33 00:01:18.020 --> 00:01:20.870 Adding a digital layer onto existing physical products 34 00:01:20.870 --> 00:01:22.530 and services will enable you 35 00:01:22.530 --> 00:01:25.050 to create an offering that is better targeted, 36 00:01:25.050 --> 00:01:28.265 more personalized, and more widely available. 37 00:01:28.265 --> 00:01:30.620 (bell ringing) 38 00:01:30.620 --> 00:01:32.740 It's not about expanding everywhere, 39 00:01:32.740 --> 00:01:35.250 but about expanding where it matters. 40 00:01:35.250 --> 00:01:37.540 Select your global markets carefully, 41 00:01:37.540 --> 00:01:39.640 deepen your engagement in those markets, 42 00:01:39.640 --> 00:01:43.871 and leverage digital to expand rapidly and flexibly. 43 00:01:43.871 --> 00:01:47.040 (dramatic music) 44 00:01:47.040 --> 00:01:48.810 You can't go at it alone. 45 00:01:48.810 --> 00:01:51.690 Moving from a rigid value chain to working in a network 46 00:01:51.690 --> 00:01:54.570 with partners and creating a digital ecosystem 47 00:01:54.570 --> 00:01:57.130 of collaborative and interdependent firms 48 00:01:57.130 --> 00:02:01.208 will help you deliver new solutions and experiences. 49 00:02:01.208 --> 00:02:03.820 (bright dramatic music) 50 00:02:03.820 --> 00:02:05.620 Expect the unexpected. 51 00:02:05.620 --> 00:02:09.240 Rapid changes in supply and demand are now the norm. 52 00:02:09.240 --> 00:02:12.600 Make sure your global delivery network is highly flexible. 53 00:02:12.600 --> 00:02:15.530 That means combining traditional, global, low-cost hubs 54 00:02:15.530 --> 00:02:17.530 with multi-local, high-tech centers 55 00:02:17.530 --> 00:02:20.397 that are modular and interchangeable. 56 00:02:20.397 --> 00:02:23.040 (bell ringing) 57 00:02:23.040 --> 00:02:25.740 Data is the fuel, not just the exhaust. 58 00:02:25.740 --> 00:02:28.800 Collect, store, and analyze your data globally, 59 00:02:28.800 --> 00:02:31.450 and use this to fuel winning value propositions 60 00:02:31.450 --> 00:02:33.258 for your global customers. 61 00:02:33.258 --> 00:02:36.560 (bright music) (bell ringing) 62 00:02:36.560 --> 00:02:38.790 Getting there is not about walking in line, 63 00:02:38.790 --> 00:02:41.600 but enabling everyone to be at the right place 64 00:02:41.600 --> 00:02:42.970 at the right time. 65 00:02:42.970 --> 00:02:46.600 To achieve this, you need an agile workforce organized 66 00:02:46.600 --> 00:02:48.467 around the customer. 67 00:02:48.467 --> 00:02:51.240 (bell ringing) 68 00:02:51.240 --> 00:02:53.160 You're only as good as your team. 69 00:02:53.160 --> 00:02:55.770 Attract the best talent wherever they are. 70 00:02:55.770 --> 00:02:58.310 Don't just recruit them from traditional pools. 71 00:02:58.310 --> 00:03:01.560 Inspire them through a strong purpose and culture. 72 00:03:01.560 --> 00:03:03.990 Empower them with the right platforms. 73 00:03:03.990 --> 00:03:08.248 Allow them to thrive by upskilling themselves constantly. 74 00:03:08.248 --> 00:03:10.831 (bell ringing) 75 00:03:11.710 --> 00:03:13.140 If you are not moving forward, 76 00:03:13.140 --> 00:03:14.820 you are moving backwards. 77 00:03:14.820 --> 00:03:17.740 The process of going beyond is never over. 78 00:03:17.740 --> 00:03:20.860 You will need to adapt again as circumstances change 79 00:03:20.860 --> 00:03:22.670 or, because they don't. 80 00:03:22.670 --> 00:03:24.130 Change must be understood 81 00:03:24.130 --> 00:03:26.030 as a constant part of your business, 82 00:03:26.030 --> 00:03:29.450 always on and built into everything you do. 83 00:03:29.450 --> 00:03:32.370 It takes a new kind of leader to accomplish this journey 84 00:03:32.370 --> 00:03:35.470 of transformation and go beyond great. 85 00:03:35.470 --> 00:03:38.250 Rather than calling the shots at every step of the way, 86 00:03:38.250 --> 00:03:40.030 tomorrow's successful leaders, 87 00:03:40.030 --> 00:03:42.920 that are beyond great, lead with conviction, 88 00:03:42.920 --> 00:03:44.310 empowering their teams, 89 00:03:44.310 --> 00:03:45.930 learning openly with them, 90 00:03:45.930 --> 00:03:48.117 and helping them navigate ambiguity. 91 00:03:48.117 --> 00:03:50.867 (dramatic music) 92 00:03:56.264 --> 00:03:57.913 (gentle music)