(dramatic music)
Narrator: Achieving greatness is like conquering a peak.
It requires outstanding performance.
For businesses, this used to mean delivering
outstanding shareholder return
in a global system with stable rules,
but social tension, economic nationalism,
and technological revolution have redefined our era.
To thrive in ever-changing environments,
businesses must forge new paths forward.
Conquering a peak takes a new meaning.
Being great is no longer good enough.
To lead in this new reality,
companies need to go beyond great,
and leaders need a playbook of strategies
to help them prosper,
covering the many different pathways to master this ascent
along three major directions:
growing beyond, operating beyond,
and organizing beyond.
Getting and staying on top
of this new era involves delivering,
not just shareholder returns,
but a positive impact to all stakeholders.
Doing good is not a side business.
You must embed purpose
into the core of your business strategy,
product innovation, and operating model
to create advantage and drive value.
(bell ringing)
In our digitized world, we increasingly look
for all-in solutions and experiences.
Adding a digital layer onto existing physical products
and services will enable you
to create an offering that is better targeted,
more personalized, and more widely available.
(bell ringing)
It's not about expanding everywhere,
but about expanding where it matters.
Select your global markets carefully,
deepen your engagement in those markets,
and leverage digital to expand rapidly and flexibly.
(dramatic music)
You can't go at it alone.
Moving from a rigid value chain to working in a network
with partners and creating a digital ecosystem
of collaborative and interdependent firms
will help you deliver new solutions and experiences.
(bright dramatic music)
Expect the unexpected.
Rapid changes in supply and demand are now the norm.
Make sure your global delivery network is highly flexible.
That means combining traditional, global, low-cost hubs
with multi-local, high-tech centers
that are modular and interchangeable.
(bell ringing)
Data is the fuel, not just the exhaust.
Collect, store, and analyze your data globally,
and use this to fuel winning value propositions
for your global customers.
(bright music) (bell ringing)
Getting there is not about walking in line,
but enabling everyone to be at the right place
at the right time.
To achieve this, you need an agile workforce organized
around the customer.
(bell ringing)
You're only as good as your team.
Attract the best talent wherever they are.
Don't just recruit them from traditional pools.
Inspire them through a strong purpose and culture.
Empower them with the right platforms.
Allow them to thrive by upskilling themselves constantly.
(bell ringing)
If you are not moving forward,
you are moving backwards.
The process of going beyond is never over.
You will need to adapt again as circumstances change
or, because they don't.
Change must be understood
as a constant part of your business,
always on and built into everything you do.
It takes a new kind of leader to accomplish this journey
of transformation and go beyond great.
Rather than calling the shots at every step of the way,
tomorrow's successful leaders,
that are beyond great, lead with conviction,
empowering their teams,
learning openly with them,
and helping them navigate ambiguity.
(dramatic music)
(gentle music)