WEBVTT

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- True or false?

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Reusable systems are
always more sustainable.

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- It really depends it, in this case,

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it depends on the return rate.

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Imagine you have a return rate of 80%,

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which sounds good at the first glance,

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but you hand out a hundred
containers, you get back 80,

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you hand them out again, you get back 64,

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and after ten users, you only
have six containers left,

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and the average container
is only used five times.

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And this is much worse
than, than single use.

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You need at least ten turns per container

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to be more sustainable than single use.

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With our digital system,

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we achieve a return rate of more than 99%.

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(upbeat music)

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- True or false?

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Reusable systems are more
costly and less convenient.

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- Partly true and partly false.

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Single use is unbeatable
when it comes to convenience,

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and that's the reason why
they're so successful.

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When we look at the cost
for a private actor,

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it can be appear more
costly, the reusable option,

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but for the system and society as a whole,

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re-use are the cheaper option.

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- So if we agree that
generally for society

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re-use systems are better,
how do we scale them?

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- Re-use is still a very niche market.

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We need incentives for people
to change their behavior.

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For instance, attacks on single use.

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We don't rely on intrinsic motivation

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and doing something good
for the environment,

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but he can save money and
have a private benefit

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from changing his or her behavior.

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(upbeat music)